Digital Media Specialist

TrayaRepublic Of India, IN

1 day ago

Job description

About Us :

Traya is an Indian direct-to-consumer hair care brand platform provides a holistic treatment for consumers dealing with hairloss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.Traya is founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.Our Vision :

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders :

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Key Responsibilities :

Media Strategy & Content Development

Develop and execute a comprehensive social media strategy to grow brand awareness, engagement, and community across multiple platforms (Instagram, Facebook, YouTube, etc.).
Research and analyze industry trends, competitors, and best practices to refine content strategies.
Plan, create, and publish engaging content, including graphics, videos, stories, and interactive posts, in alignment with brand tone and voice.

Content Creation & Storytelling

Develop and produce high-quality visual and written content that resonates with the target audience and promotes key brand messages.

Create compelling stories that are authentic and relatable, showcasing products, events, and customer success stories.

Work closely with the design and marketing teams to align on visuals and campaign objectives.

Analytics & Reporting

Track social media metrics and performance data regularly, analyzing content effectiveness and engagement trends.

Prepare reports on social media insights and campaign performance, providing recommendations for continuous improvement.

Stay updated on social media tools, best practices, and algorithm changes to maximize reach.

Requirements :

Bachelor’s degree in Marketing, Communications, Public Relations, or related field.

Proven experience of 5-6 years in social media strategy, digital content creation.

Demonstrable portfolio showcasing social media growth, creative campaigns, or self online presence.

Excellent understanding of social media platforms, including content optimization techniques for each platform.

Strong analytical skills to interpret data and adapt strategies accordingly.

Outstanding written and verbal communication skills, with a keen eye for design and detail.

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Digital Media Specialist • Republic Of India, IN