VP / Head of Global Marketing

Position Summary :

The VP / Head of Global Marketing will be responsible for leading end-to-end marketing functions for the company, working closely with the CEO, COO, CRO and other company executives to develop and implement marketing strategies and execution plans to drive tactical and long-term financial success of the company. The CMO / VP will be responsible for ensuring that the company's brand building, lead-generation, go-to-market, and field marketing activities are leading to overall success in brand recognition, sales, customer experience and overall financials.

Key Responsibilities :

• Develop & Execute Marketing Strategy globally, aligning with the company's overall vision and business strategy and sales execution plans.
• Develop MaxVal brand as a well recognized leader in the IP Management & Services industry, including internal marketing to align with it.
• Drive business growth through sales lead generation and customer retention, working closely with Sales leadership and Business Unit heads.
• Develop and run marketing campaigns to achieve customer retention, customer experience, lead generation, and brand awareness targets.
• Develop content like collateral, case studies, press releases etc. to drive marketing campaigns.
• Lead all Go-to-Market activities on new releases and strategic partnerships, working closely with Sales, Product, and Services teams, driving product and services adoption.
• Develop and drive Net Promoter Score (NPS) survey engagements.
• Drive Customer Advisory Board and User Group engagements.
• Lead a team of marketing professionals; manage and work with outside partners on an as needed basis, for various marketing tasks.
• Identify organizational needs, including budget, and work with key stakeholders to plan and execute on a yearly, quarterly and monthly basis.
• Manage all aspects of MaxVal website, including content updates, promotions, Search Engine Optimizations, etc.
• Establish KPIs aligning with the company performance goals, attain / exceed and report those KPIs on a monthly basis.
• Analyze customer feedback to gain insights into market opportunities.

Requirements

Qualifications :

Why Join Us

MaxVal is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

Lead Generation, Marketing Strategies, Search Engine Optimization, Customer Retention