Hindustan Times - Lead - Search Engine Optimization

Role : SEO Manager

Key Responsibilities :

• Strategy Development : Craft, execute, and oversee the overall SEO strategy to increase organic search visibility and drive more targeted traffic.
• Technical SEO : Ensure the website is search-engine friendly. This includes working with our development team to advise on site structures, optimizing crawl settings, improving page speed, and implementing server-level optimizations.
• Content Strategy : Collaborate with content teams to devise a content strategy that aligns with SEO goals, including keyword research, content gap analysis, and optimization.
• Link Building : Develop and implement a robust link building strategy that adheres to Google's guidelines and avoids penalties.
• SEO Analysis : Conduct regular SEO audits, analyze results, and recommend corrective actions. Monitor key SEO KPIs such as crawl errors, click-through rates, rankings, and conversion rates.
• Competitive Analysis : Monitor the SEO strategies of competitors, identify gaps, and adjust our strategy accordingly.
• Keyword Research : Use various tools to perform comprehensive keyword research, analyzing search volume, and competition.
• Reporting : Prepare and present regular SEO performance reports to senior management, highlighting successes, challenges, and recommendations.
• Stay Updated : Keep up-to-date with the latest SEO trends, algorithm changes, and industry best practices to adjust our strategy and tactics accordingly.
• Training : Educate internal teams about SEO and the importance of SEO practices in their roles.

Required Skills and Qualifications :

(ref : iimjobs.com)