Digital Brand Strategist

Company Description

Good Day Defence School (Sainik School, Hanumangarh), approved by the Ministry of Defence, has been fostering holistic education since 2016. By integrating Vedic values with the disciplined methodology of Sainik School training, the school commits to nurturing students with strong academics, physical fitness, and moral integrity. Inspired by the philosophy of Vasudhaiva Kutumbakam—"The world is one family"—the institution instills resilience, patriotism, and cultural pride in its students. Known for academic excellence and character development, the school is dedicated to shaping well-rounded individuals prepared to contribute to society meaningfully.

Role Description

This full-time on-site role is for a Digital Marketing Manager based in Noida. The Digital Marketing Manager will oversee the development and implementation of comprehensive digital marketing strategies to promote the school. Day-to-day responsibilities include managing social media platforms, executing lead generation campaigns, analyzing web performance using analytics tools, and driving marketing initiatives aligned with organizational goals. Collaboration with team members to enhance digital brand presence and engagement will also be a key aspect of the role.

Qualifications

• Proficiency in Digital Marketing and Social Media Marketing to strategically drive brand awareness and online presence.
• Experience in Lead Generation and Marketing to create and convert opportunities effectively.
• Knowledge of Web Analytics tools to analyze website traffic and optimize marketing performance.
• Strong organizational and management skills to oversee multiple projects and campaigns efficiently.
• Excellent communication and analytical skills with a creative and results-oriented mindset.
• Bachelor’s degree in Marketing, Business, or a related field. Advanced certifications in digital marketing will be an advantage.
• Previous experience in the education sector or school administration would be a plus.