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Digital Marketing Specialist [Immediate Start]

Digital Marketing Specialist [Immediate Start]

AdsonlineIndia
20 hours ago
Job description

Job Overview :

We are seeking a highly skilled and creative Digital Marketing Specialist to manage our paid advertising campaigns, social media presence, and digital content creation. The ideal candidate should have hands-on experience in Paid Ads Management (Google, Meta, etc.) , Graphic Design , Video Editing , and Social Media Marketing .

You will play a key role in growing brand awareness, driving qualified leads, and enhancing overall online engagement.

Key Responsibilities :

  • Paid Advertising :
  • Plan, execute, and optimize paid ad campaigns across Google Ads, Meta Ads (Facebook / Instagram), LinkedIn Ads, and other platforms.
  • Monitor performance metrics, analyze ROI, and provide actionable insights.
  • Conduct keyword research, audience targeting, and A / B testing.
  • Social Media Management :
  • Develop and implement a social media strategy aligned with brand goals.
  • Manage daily posting, engagement, and community building across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.).
  • Stay updated on social media trends to improve reach and engagement.
  • Content Creation :
  • Design visually appealing graphics, banners, and marketing creatives using tools like Canva, Photoshop, or Illustrator .
  • Create and edit short-form and long-form videos for ads, reels, and campaigns.
  • Write engaging captions, ad copies, and blog posts that align with brand tone.
  • Analytics & Reporting :
  • Track KPIs for campaigns, social media, and website performance using tools like Google Analytics , Meta Business Suite , and Data Studio .
  • Prepare regular performance reports and recommendations for improvement.

Qualifications & Skills :

  • Proven experience (2+ years preferred) in digital marketing, paid ads, and social media management.
  • Strong knowledge of Google Ads, Meta Ads Manager, and campaign optimization strategies.
  • Proficiency in video editing tools (e.g., CapCut, Premiere Pro, Final Cut Pro).
  • Proficiency in graphic design (Canva, Photoshop, Illustrator).
  • Strong written and verbal communication skills.
  • Ability to multitask and meet deadlines in a fast-paced environment.
  • Creative mindset with attention to detail and aesthetics.
  • Preferred Skills (Nice to Have) :

  • Experience with CRM and marketing automation tools.
  • Knowledge of SEO best practices.
  • Basic understanding of web analytics and conversion tracking.
  • Compensation :

  • Competitive salary based on experience + performance-based incentives.
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    Digital Marketing Specialist • India

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