Performance Markerter (Immediate joiner)

Responsibilities :

Campaign Creation and Planning :

Develop and plan diverse PPC campaigns, encompassing Paid Search, Paid Social,

and Video Ads across multiple digital channels.

Prepare objective-focused campaign and media plans aligned with e-commerce business goals.

Collaborate with strategy and creative teams to ensure campaign messaging, structure, and targeting align with performance objectives.

Campaign Optimization :

Oversee and optimize existing PPC campaigns to improve performance, ROI, and efficiency.

Conduct A / B testing for audience segments, creatives, and landing pages.

Analyze trends and make data-driven decisions to enhance campaign effectiveness.

Ecommerce Strategy Development :

Develop and implement paid media strategies tailored to D2C and e-commerce objectives.

Allocate budgets effectively across funnel stages based on priorities and profitability.

Leverage catalog segmentation and Dynamic Product Ads strategically for personalized remarketing.

Ad Creation and Proofing :

Write and proof engaging ad copy aligned with brand tone and platform requirements.

Coordinate with design teams to ensure creatives are optimized for CTR and conversion.

Data Analysis and Reporting :

Produce detailed reports on campaign performance with actionable insights.

Analyze performance across Google Ads, Meta Ads, and other platforms to identify opportunities.

Platform Proficiency :

Hands-on experience with :

○ Google Ads (Search, Shopping, YouTube, Performance Max)

○ Meta Ads Manager (Facebook & Instagram)

○ TikTok Ads

○ Klaviyo

Familiarity with Shopify or similar e-commerce platforms and pixel / event tracking.

Analytics and Reporting Tools :

Proficiency in Google Analytics (GA4) for performance tracking.

Strong ability to interpret data and derive scalable growth insights.

Data Manipulation and Excel / Sheets :

Advanced working knowledge of Google Sheets / Excel for data cleaning, pivot tables,and visualization.

Ability to link backend performance data (AOV, CAC, ROAS) with campaign-level data.

Attribution Analysis

Compare first-click, last-click, and DDA data to understand channel overlap and conversion contribution.

Use UTM-based tracking, Shopify, and GA4 event-level data to validate ad performance and ROI accuracy.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 2–4 years of proven experience managing PPC campaigns for e-commerce / D2C brands.
• Proficient in Google Ads, Meta Ads, GA4, and Shopify (or similar platforms).
• Strong analytical skills with understanding of AOV, CAC, ROAS, and attribution models.
• Hands-on with Excel / Sheets, UTM tracking, and event setup (GTM, Meta Pixel).
• Excellent ad copywriting, communication, and collaboration skills.
• Google Ads / Meta Blueprint certification preferred.
• Experience with tools like Klaviyo, Zapier, or Pabbly is an added advantage.