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Paid Media Manager / PPC Strategist

Bash SDM - Strategic Digital Marketing Kochi, Keralaernakulam, kerala, in

3 days ago

Job description

Are you passionate about scaling performance campaigns and driving measurable results? We’re looking for a Paid Media Manager / PPC Strategist to join our growing team and lead paid campaigns across Google Ads and Meta Ads.

As the pilot of our ads machine, you’ll manage budgets, optimize campaigns, and ensure every click delivers value. You’ll work closely with our analysts and creative team to turn insights into action.

What You’ll Do

Monitor budget pacing across multiple accounts (large + small).
Review campaign performance : CTR, CPC, CPL, conversions .
Adjust bids, budgets, and targeting to maximize ROI.
Audit Google search terms → add negatives, identify new keywords.
Monitor anomalies : cost spikes, ad disapprovals, sudden drop in leads .
Share quick action items with the Copywriter / Creative team (e.g., new creative needed for underperforming ad sets).
Collaborate with performance analysts to refine strategy and improve lead quality.

What We’re Looking For

2–4 years of hands-on experience in Google Ads & Meta Ads .

Strong analytical skills and experience with budget management.

Track record of delivering results in lead generation

Comfortable working across multiple accounts with different budgets.

Detail-oriented with the ability to spot performance anomalies quickly.

Excellent communication and teamwork skills.

Why Join Us?

Opportunity to work on diverse accounts (large-scale + growth stage).

Collaborative environment with dedicated analysts, creatives, and developers .

Freedom to test, innovate, and drive real impact on performance outcomes.

Growth-focused role with a clear path to leadership.

Location : Kochi, Kerala (Work from office)

Experience Level : Mid–Senior

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Paid Media Strategist • ernakulam, kerala, in