Abbott - Marketing Manager - IDEM

MAIN PURPOSE OF ROLE :

The Marketing Manager is responsible for implementing marketing and sales strategies for strategically significant or complex products / services.

The goal is to achieve established sales targets, market share growth, and strengthen the organization's competitive positioning.

MAIN RESPONSIBILITIES :

• Conduct in-depth market research, oversee product development, set pricing strategies, and manage product launches.
• Develop and manage advertising and promotional campaigns to ensure effective positioning of the products / services in the market.
• Monitor and analyze domestic and international market trends, consumer behavior, and competitor activities to identify market opportunities and threats.
• Collect and analyze customer feedback and product performance data to recommend improvements and generate new product ideas.
• Collaborate with cross-functional teams (e.g , Production, R&D) to implement product / service modifications that meet evolving customer needs.
• Prepare accurate sales forecasts and budget plans to align with business objectives.
• Monitor actual sales performance, revenues, and costs against forecasts, and take corrective actions as needed to meet targets.
• Continuously adapt marketing and sales strategies to improve product / service performance and market share.
• Work closely with advertising and promotions teams to design impactful sales campaigns, marketing collateral, and promotional materials suited to the target MBA in Marketing (Preferred : IDEM)

Experience :

Key Competencies :

(ref : iimjobs.com)