Lead Generation Specialist

About Workwise

Workwise is an AI-powered procurement platform built for industrial projects. Our mission is to make procurement faster, more profitable, and less chaotic for India’s next wave of EPC firms, contractors, and heavy-industry project owners. We’re building the default platform where industrial procurement happens — and you’ll be part of the next stage of that journey.

About the Role

We’re looking for a proactive Pre-Sales Specialist to drive outbound outreach, lead qualification, and discovery call scheduling. You will be the first point of contact for potential customers and play a critical role in building our sales pipeline. This role is ideal for someone who enjoys researching decision-makers, crafting powerful outreach messages, and enabling the sales team with better-qualified leads.

Key Responsibilities

Lead Discovery & Qualification

• Build targeted lists via BidAssist, LinkedIn, event lists, and other sources
• Research ideal accounts and decision-makers
• Run outbound campaigns via LinkedIn, email, WhatsApp, and calls
• Qualify prospects using BANT (or similar) frameworks