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Public Relations Communications Specialist

Public Relations Communications Specialist

SHYAM METALICS AND ENERGY LIMITEDjamnagar, India
1 day ago
Job description

Key Responsibilities

1. Corporate & External Communication

  • Develop and implement the company’s corporate communication strategy aligned with business and brand objectives.
  • Draft and manage the release of corporate announcements, press releases, speeches, and feature articles highlighting the company’s growth, technology, sustainability, and innovation.
  • Build and maintain strong relationships with national and trade media, industry bodies, and PR agencies.
  • Coordinate corporate events, media interactions, factory visits, and investor briefings.
  • Ensure consistency of corporate messaging across all communication platforms.

2. Public Relations & Media Management

  • Promote the company’s leadership, products, and manufacturing excellence through proactive media engagement.
  • Track, analyze, and report on media coverage, public perception, and communication impact.
  • Prepare talking points and briefing documents for senior management ahead of media interactions and conferences.
  • Manage digital PR activities, including online reputation management and social media visibility.

    • 3. Internal Communication

  • Develop and execute internal communication programs to engage employees across plants and offices.
  • Create corporate newsletters, CEO messages, and internal campaigns that highlight achievements, milestones, and safety culture.
  • Collaborate with HR and CSR teams to promote organizational values, sustainability initiatives, and employee engagement.

    • 4. Crisis & Reputation Management

  • Lead communication strategy during industrial incidents, labor issues, or environmental events.
  • Act as the communication point of contact during crises, ensuring timely, transparent, and fact-based messaging.
  • Develop crisis communication manuals and train key spokespersons.

    • 5. Brand & CSR Communication

  • Oversee corporate branding and ensure visual and messaging consistency across all materials.
  • Promote CSR initiatives, sustainability programs, and community outreach projects to enhance the company’s public image.
  • Create impact reports, videos, and stories showcasing the company’s social and environmental contributions.

    • Qualifications & Experience

  • Bachelor’s degree in Mass Communication, Public Relations, Journalism, or English.
  • Master’s / MBA in Communication, Marketing, or related field preferred.
  • 6–10 years of experience in Corporate Communications / PR, ideally within a manufacturing or industrial sector (automotive, steel, cement, energy, etc.).
  • Proven experience in media handling, stakeholder engagement, and corporate branding.
  • Strong writing, editing, and presentation skills.
  • Familiarity with digital media tools, analytics, and PR monitoring platforms.

    • Key Competencies

  • Strategic communication and storytelling
  • Industrial and corporate affairs understanding
  • Media and stakeholder management
  • Crisis management and problem-solving
  • Collaboration and interpersonal influence
  • Planning, organization, and attention to detail

    • Key Performance Indicators (KPIs)

  • Positive media visibility and brand sentiment
  • Effective crisis and stakeholder communication
  • Consistency of brand messaging across platforms
  • Employee engagement scores via internal communications
  • Timely and impactful PR and CSR campaign execution

    • Job Location : Corporate Office (Taratala - Kolkata)

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