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DENTSU - Manager - Business Systems Analyst

DENTSU - Manager - Business Systems Analyst

DENTSUMumbai, India
30+ days ago
Job description

Job Description : Business Title Senior Business Systems Analyst.

Years of Experience : 8+ Years.

Job Description :

  • The Business Systems Analyst (BSA) is the key member of the marketing technology team responsible for the functional integrity of the solutions that Merkle implements for clients across multiple industries.
  • BSA is a liaison between the client's marketing and business organizations and the Merkle design, development, and testing teams.
  • BSA works closely with Client's marketing and IT stakeholders to elicit solution requirements in support of client's business goals and the associated martech capabilities.
  • BSA drives requirements feasibility analysis based on business priorities and data availability.
  • BSA provides guidance to the Merkle implementation team on behalf of the client and ensures solution business relevance and functional accuracy.

Key Responsibilities :

  • Own solution requirements gathering working with Merkle and client stakeholders.
  • Rationalize data, business and process requirements and translate all the inputs into functional design.
  • Ensure that Merkle best practices, frameworks and recommendations are deployed to assist the client make sound decision.
  • Own data analysis to ensure that business and functional requirements can be met.
  • Understand the contracts and provide guidance in areas of scope management and client expectations management,.
  • Assist with solution testing utilizing business validation techniques.
  • Lead solution user acceptance testing.
  • Contribute to the development of Merkle reusable assets, frameworks and best practices.
  • Mentor team members.
  • Education Qualification :

  • Bachelor's Degree or equivalent experience is required.
  • 6+ years of technology implementation experience in the field of customer data management and marketing technology including direct marketing, email marketing, interactive marketing, digital marketing.
  • 6+ years' experience documenting requirements for the purposes of scope management, design, development and testing enablement through traceability.
  • 4+ years' experience working with various methodologies including Agile.
  • Knowledge of customer data integration and identity management concepts.
  • Hands on experience with relational design concepts [e.g., table design, table relationships, primary and foreign key designations].
  • Hands on experience with data analysis, complex data transformations.
  • Experience with user acceptance testing.
  • SQL skills.
  • Strong customer service orientation; consistently meet internal and external client commitments; demonstrated desire to exceed expectations.
  • Strong client management skills; manage through challenging situations resulting in positive outcomes for Clients and Merkle.
  • Effective communication skills : ability to simplify and structure complex concepts to streamline interactions and highlight key points.
  • Effective presentation skills.
  • Demonstrated critical thinking, problem solving, planning and organizational skills.
  • Ability to adapt to various conditions and situations; ability to tolerate stressful situations and remain focused under pressure.
  • Ability to thrive in a complex environment consisting of geographically dispersed and highly matrixed teams.
  • Ability to interact with senior level resources effectively and confidently, both internally and with the client to ensure desired outcomes.
  • Qualified individuals possess the Merkle attributes : smart, curious, committed to vision, passionate, fun and pleasant, an achiever and having a sense of urgency.
  • Shift timing : 7 PM to 3 AM IST.

    Location : DGS India Mumbai Thane Ashar IT Park.

    Brand : Merkle.

    Time Type : Full time.

    Contract Type : Permanent.

    (ref : iimjobs.com)

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