Content Specialist

Job Title : Social Media Manager Location : Vijayawada / Hyderabad, Andhra Pradesh (On-site) Role Overview We are hiring a creative and culturally attuned Social Media Manager to build and amplify our digital presence. You will lead the brand’s storytelling across social platforms, engaging audiences with content that blends tradition, creativity, and commerce. Key Responsibilities

• Content Strategy & Planning ○ Develop and execute social media strategies across platforms such as Instagram, Facebook, YouTube, and LinkedIn. ○ Create monthly content calendars aligned with key campaigns, festivals, launches, and artisan features.
• Creative Content & Community Engagement ○ Conceptualize, write, and oversee engaging reels, posts, stories, and videos highlighting products, artisans, and process glimpses. ○ Interact with followers, respond to queries, and nurture a connected, loyal community.
• Brand Positioning & Growth ○ Establish a distinctive, heritage-rich brand presence with a modern voice. ○ Grow followers and engagement through organic and paid strategies. ○ Maintain consistent tone, aesthetic, and storytelling across platforms.
• Campaigns & Collaborations ○ Execute influencer partnerships and content collaborations with culture, design, and lifestyle creators. ○ Lead festive and sales campaigns that boost brand recall and drive traffic to online platforms.
• Data Reporting & Optimization ○ Track KPIs such as reach, engagement, traffic, and conversions. ○ Share monthly performance insights and adapt strategy based on results. Requirements
• 0-3 years of experience managing social media for lifestyle, cultural, fashion, or D2C brands.
• Excellent storytelling skills with a genuine love for Indian culture, crafts, and design.
• Hands-on experience with reels, creative direction, and content production.
• Experience in influencer marketing and running paid social campaigns is a plus.
• Fluency in English and Telugu is preferred.