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Email Marketer

Email Marketer

CONNECTING 2 WORKthiruvananthapuram, India
30+ days ago
Job description

Responsibilities :

  • Create and own email marketing strategy.
  • Partner with Marketing, Sales and Client Servicing teams to agree objectives and target audiences.
  • Develop and implement strategic email marketing campaigns aligned with KPIs and goals (e.g., brand awareness, lead generation, customer acquisition, retention).
  • Segment email lists based on a variety of metrics.
  • Identify gaps in data and create means of developing greater segmentation
  • Work with copywriter to develop stories that will resonate with audience.
  • Work with designer to design and build visually appealing and responsive email templates
  • Manage email campaign execution, including scheduling and A / B testing different subject lines, content, and send times.
  • Monitor and analyse campaign performance metrics (e.g., open rates, click-through rates, conversion rates) and generate reports to identify areas for improvement.
  • Stay up-to-date on email marketing best practices, industry trends, and legal regulations (e.g., CAN-SPAM).
  • Collaborate with designers and copywriters to ensure brand consistency across all email communications.
  • Maintain and grow healthy email subscriber lists through effective opt-in strategies and list hygiene practices.
  • Ensure compliance with optouts.

Key Performance Indicators (KPIs) :

  • Increase in email open rates and click-through rates.
  • Growth in qualified leads generated through email campaigns.
  • Improvement in conversion rates (e.g., sales, signups) from email marketing efforts.
  • Decrease in unsubscribes and spam complaints.
  • Positive return on investment (ROI) for email marketing campaigns.

    • Desirable Competencies :

  • 2+ years of experience in email marketing or a related field.
  • Strong understanding of email marketing best practices and campaign strategy.
  • Excellent written communication skills with the ability to craft clear, concise, and engaging internal facing content.
  • Experience with email marketing automation, CRM & Sales Intelligence platforms (e.g., Mailchimp, Mailerlite, HubSpot).
  • Proficiency in data analysis (via tools such as PowerBI or Tableau) and interpretation of email marketing metrics. Basic knowledge of SQL is desired but not essential.
  • Excellent communication and collaboration skills.
  • Confident collaborating with senior stakeholders
  • Ability to work independently and manage multiple projects simultaneously.
  • Strong attention to detail and a commitment to quality.
  • Passion for marketing and a keen understanding of customer behavior.
  • Experience with A / B testing methodologies a plus
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