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Financial Controller(D2C / Ecommerce)

Financial Controller(D2C / Ecommerce)

ConfidentialDelhi, India
8 days ago
Job description

Job Role : Head of Finance

You should apply if you have :

  • 7-10 years of experience in finance roles within startups or FMCG.
  • At least 2-3 years of experience managing contract vendors and e-commerce revenue.
  • A deep understanding of reconciliation, sales, and early risk identification.
  • Strong knowledge of P&L accounting, cash flow management, and working capital optimization.
  • A Master's Degree in Finance, CA, ACCA, or an equivalent professional qualification.
  • Experience in financial modeling, fundraising, and investor relations.
  • The ability to interact with both internal and external stakeholders effectively.

You should not apply if you :

  • Have less than 7 years of experience in finance roles.
  • Lack experience in e-commerce, FMCG, or startup environments.
  • Are not comfortable working in a fast-paced, high-growth business.
  • Prefer working in a silo and not collaborating with cross-functional teams.
  • Do not have experience managing financial compliance, audits, and taxation.
  • Skills Required :

  • Budgeting, forecasting, and financial analysis.
  • Revenue assurance and cost optimization.
  • Financial compliance, taxation (GST, TDS, income tax), and audit preparation.
  • Working capital management and cash flow optimization.
  • Fundraising (debt & equity), due diligence, and financial modeling.
  • Experience with financial tools such as ERPs, payment gateways, and expense management software.
  • Strong analytical and problem-solving skills.
  • What will you do

  • Business Planning & Financial Performance
  • Prepare and manage annual budgets, ensuring alignment with company goals.
  • Forecast revenue, costs, and cash flow while accounting for seasonality and trends.
  • Analyze actual financial performance against budgets, identifying variances and corrective actions.
  • Assess financial implications of new products, markets, and strategic initiatives.
  • Evaluate ROI for marketing campaigns, partnerships, and tech investments.
  • Compliance & Systems
  • Ensure accurate financial transaction recording in compliance with accounting standards.
  • Oversee GST filings, TDS, income tax compliance, and statutory requirements.
  • Lead internal and statutory audit preparations.
  • Develop and implement internal control policies to prevent fraud and inefficiencies.
  • Monitor payment systems, refund processes, and customer data security.
  • Profitability & Efficiency
  • Ensure accurate revenue recognition, accounting for discounts, returns, and adjustments.
  • Identify cost-reduction opportunities in logistics, procurement, and marketing.
  • Monitor key financial metrics like CAC, LTV, and unit economics.
  • Implement and optimize financial tools to streamline operations.
  • Working Capital & Cashflows
  • Manage accounts receivable and payable to optimize working capital.
  • Ensure timely vendor payments while negotiating favorable terms.
  • Maintain adequate liquidity for operational and growth investments.
  • Fundraising & Investor Relations
  • Assist in financial modeling, due diligence, and reporting during fundraising activities.
  • Work with banks and investors for financial reporting and analysis.
  • Evaluate term sheets and negotiate strong debt deals.
  • Leadership & Stakeholder Management
  • Develop and mentor a high-performing finance team.
  • Act as the financial liaison for internal teams and external stakeholders.
  • Prepare financial reports for the Audit Committee, Executive Committee, and Board meetings.
  • Work Experience :

  • 7-10 years in finance roles within startups, FMCG, or e-commerce businesses.
  • Strong experience in revenue assurance, accounting, FP&A, banking, taxation, and MIS.
  • Prior experience managing teams and working directly with leadership.
  • Working Days :

  • Monday - Friday
  • Location :

  • B-289, Pocket B, Okhla Phase I, Okhla Industrial Estate, New Delhi, Delhi 110020 and Golf Course Road, Gurugram, Haryana (Work from Office)
  • Perks :

  • Friendly atmosphere.
  • High learning & personal growth opportunities.
  • Diverse and inclusive work environment.
  • Why Nutrabay

    We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing and tech startup that's revolutionizing the health industry.

    Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will feel appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voices and ask for their opinions on important business issues.

    About Nutrabay :

    Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now and our family is constantly growing.We have built a complex and high-converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

    Funding :

    We raised $5 Million in a Series A funding round.

    Skills Required

    Forecasting, Due Diligence, Financial Analysis, Tds, Fundraising, Gst, Financial Modeling, Debt Equity, Income Tax, Revenue Assurance, Budgeting, Taxation, Financial Compliance, Working Capital Management, Cost Optimization

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