Digital Marketing Lead

Job Description : Manager - Digital Marketing

Package upto 30L

We are seeking a digital marketing professional to drive investor acquisition, engagement, and

retention through data-driven campaigns, personalized communication, and seamless digital

experiences. This role is pivotal in driving investor awareness, increasing transaction volumes, and enhancing experiences for both customers and distributors through data-driven campaigns, platform optimization, and cross-functional collaboration.

1. Digital Acquisition & Campaign Management :

Plan, execute, and optimize SEO, SEM, programmatic, social, and other performance marketing

campaigns targeting defined investor segments.

Drive conversion optimization to maximize ROI on marketing spend.

Monitor campaign performance using analytics tools and adjust strategies in real time.

2. Data-Driven Engagement & Retention :

Utilize Customer Data Platforms (CDPs) and Business Intelligence (BI) models to deliver

personalized email campaigns, notifications, and recommendations.

Implement lifecycle marketing programs to engage investors and distributors meaningfully,

increasing frequency and value of transactions.

3. Digital Platform Management & Transformation :

Oversee website, landing pages, GA, and analytics dashboards for insights and usability

improvements.

Lead initiatives to simplify investor journeys, enhance platform intuitiveness, and reduce friction in transactions.

Explore and implement AI-driven solutions to improve experience, personalization, and operational efficiency.

4. Cross-Functional Collaboration :

Work closely with Agency partners, Product, Technology, and Operations teams to integrate digital marketing insights into platform enhancements.

Provide performance dashboards to leadership to demonstrate impact on investor acquisition,

engagement, and transactions.

5. Strategic Leadership & Vision

Shape the digital marketing roadmap aligned with brand goals, investor behaviour trends, and

competitive landscape.

Champion a test-and-learn culture to drive innovation across channels and platforms.

Stay abreast of emerging technologies, tools, and regulatory changes impacting digital marketing in BFSI

What ideal qualifications, skills & experience would help someone to be successful?

Postgraduate degree in Management is preferred.

8–10 years of experience in digital marketing, ideally within asset management or the broader BFSI sector.

Strong analytical mindset with the ability to interpret data, market trends, and campaign

performance.

Ability to bridge storytelling, technology, and campaign logic - combining content, code, and

customer insights.

Understanding of compliance and regulatory frameworks in mutual fund marketing.

Excellent communication and presentation skills, with the ability to influence stakeholders across levels.

Experience with CDPs (e.G., Salesforce, Adobe Experience Platform) &CMS platforms

Familiarity with GA4, SEO tools (e.G., SEMrush, Ahrefs), Analytics tools and campaign platforms

(Google Ads, Meta, DV360).

NISM-Series-V-A : Mutual Fund Distributors Certification is mandatory.