Description :
Job Title : Senior Salesforce Manager
Department : Digital Transformation / IT
Location : Corporate Office - HYD
Reporting To : Head IT
Salary range : 22 to 36 LPA (dont disclose)
Job Purpose :
To lead Salesforce strategy and execution across business functions by coordinating with third-party implementation partners, ensuring timely and high-quality project delivery, and acting as a bridge between business stakeholders and technical teams. This role will drive business process automation, enhance customer engagement, and ensure Salesforce solutions deliver measurable value.
Key Responsibilities :
Project Management & Delivery :
- Lead end-to-end Salesforce project lifecycle including planning, requirement gathering, design, development oversight, testing, deployment, and post-go-live support.
- Ensure all Salesforce projects are delivered on time, within scope, and within budget.
- Monitor and track project performance using defined KPIs, taking corrective action as necessary.
Business Coordination & Requirement Management :
Serve as the primary liaison between business stakeholders (Sales, Marketing, Service, Operations, Finance) and the technical team / vendor.Conduct requirement workshops, gather functional specifications, and translate them into technical deliverables.Ensure business requirements are fully met through effective validation and user acceptance testing (UAT).Vendor & Stakeholder Management :
Manage third-party Salesforce vendors and system integrators, ensuring adherence to SLAs, project timelines, and quality standards.Review and validate vendor proposals, solutions, and deliverables.Conduct regular governance meetings with vendors and internal stakeholders.Quality Assurance & Compliance :
Ensure all Salesforce configurations, customizations, and integrations adhere to best practices and organizational standards.Implement robust testing frameworks (unit, integration, and UAT) to maintain quality.Ensure data integrity, system performance, and regulatory compliance are upheld.Process Optimization & Innovation :
Identify business process improvement opportunities and drive CRM innovation through Salesforce capabilities such as Sales Cloud, Service Cloud, Marketing Cloud, CPQ, and integrations.Recommend and implement enhancements based on analytics, user feedback, and emerging Salesforce features.Team Leadership & Enablement :
Guide cross-functional teams and junior Salesforce administrators / analysts.Promote user adoption through effective training, change management, and continuous engagement.Required Skills & Competencies :
Strong command of Salesforce functionalities, configurations, and integrations.Hands-on expertise in modules such as Sales Cloud, Service Cloud, Marketing Cloud, or Experience Cloud.Proven experience in vendor management and project governance.Strong understanding of CRM processes : lead management, opportunity management, service case management, and customer lifecycle.Excellent stakeholder engagement, communication, and presentation skills.Ability to translate business needs into Salesforce solutions.Knowledge of Agile / Waterfall methodologies and project management tools.Qualifications & Experience :
Bachelors or Masters degree in Information Technology, Computer Science, Business Management, or related field.8- 12 years of experience in Salesforce CRM management, with at least 3- 5 years in a leadership or senior managerial role.Salesforce certifications such as Salesforce Administrator (ADM 201), Platform App Builder, Sales / Service Cloud Consultant preferred.Experience in managing third-party vendors and external implementation teams is essential.Experience in manufacturing, FMCG, services, or B2B industries is an added advantage.Key Performance Indicators (KPIs) :
Timely completion of Salesforce projects and change requests.Business satisfaction and user adoption rates.Vendor performance against SLAs.Reduction in CRM process cycle times.Quality of project delivery (minimal defects post go-live).ROI and measurable impact from Salesforce initiatives.Personal Attributes :
Strategic mindset with execution excellence.Strong leadership and problem-solving abilities.High accountability and ownership.Ability to manage multiple priorities in a dynamic environment.Excellent facilitation and interpersonal skills.Conclusion :
This role is pivotal in driving CRM excellence and digital transformation using Salesforce as a strategic platform. The Senior Salesforce Manager will be the key orchestrator between business and technology, ensuring impactful and scalable CRM solutions.
(ref : hirist.tech)