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Associate Director Sales – Media & Consumer Campaigns

Associate Director Sales – Media & Consumer Campaigns

TIGI HRJunagadh, IN
28 days ago
Job description

Role Purpose :

Drive revenue growth for consumer campaigns by offering strategic, high-impact creative solutions to Brand and Marketing leaders. The role combines consultative sales expertise with campaign planning to deliver measurable ROI across multiple channels.

Key Responsibilities :

  • Own revenue and pipeline targets with accurate forecasting and disciplined follow-ups.
  • Lead consultative solution selling by understanding client objectives and designing campaign mechanics (on-pack, cashback, gamification, sweepstakes) and media mixes (ATL / BTL / Digital / Retail).
  • Manage complex enterprise deals involving cross-functional stakeholders—Brand, Procurement, Legal, and CXO levels.
  • Build and grow key accounts, ensuring consistent delivery outcomes and identifying upsell opportunities.
  • Conduct market analysis on category trends, media spends, and performance metrics to refine offerings.
  • Mentor and guide a small sales team on deal strategy, proposal creation, and storytelling.

Requirements :

  • 10–12 years in B2B consultative sales and Media Sales with at least 5 years in leadership roles.
  • Strong background in media or marketing solution sales with proven campaign ROI expertise.
  • Excellent communication, negotiation, and presentation skills; fluency in English and one Indian language.
  • Open to frequent travel (up to 50%).
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    Associate Director Sales • Junagadh, IN

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