Content Strategist

Job Title : Content Strategist

Location : Bangalore

Experience Level : 2-5 Years

Job Type : Full-time

🏢 About Crafto :

Crafto is India’s leading platform for personalized quotes, wishes, and status videos. Our mission is to make emotionally resonant content shareable at scale. Now, we’re building a performance marketing engine fueled by the most viral, relatable video content.

🎯 Role Summary :

We are looking for a Status Video Curator who can daily source status videos from platforms like Instagram, YouTube Shorts, Moj, and others. These videos will be used by our marketing team to run high-performing ad creatives for Crafto.

📌 Key Responsibilities :

• Source great quantity of high-quality short videos daily across categories like devotional, good morning, good night, suvichar.
• Ensure all videos are copyright-safe or minimally branded for ad usage.
• Stay updated on viral trends, hooks, and cultural moments that can be turned into status videos.
• Organize sourced content with clear labeling (category, emotion, source, etc.)
• Collaborate with the marketing team to understand which videos are performing best and refine future sourcing.

✅ What We're Looking For :

Bonus : Understanding of ad creatives or performance marketing