Sr. Manager - Product Marketing
RiskProfilerAligarh, IN30+ days ago
Job descriptionMin 5–7 years of experience in product marketing, preferably in B2B tech or cybersecurity Hands-on experience in graphic design tools (Canva, Adobe Creative Suite) for creating or editing marketing assets Prior cybersecurity domain experience is a must — understanding of key trends, buyer personas, and competitive landscape Proven track record of developing and executing GTM plans across geographies Strong storytelling skills with the ability to translate complex features into clear, compelling benefits Familiarity with modern marketing and automation tools (e.g., HubSpot, Zoho, Mailchimp) Excellent collaboration and project management abilities across distributed teams Data-driven mindset with experience using tools like Google Analytics, SEMrush, or similar Exposure to global SaaS or cybersecurity markets Experience in using CRM tools Familiarity with paid advertising (Google Ads, Ads) Understanding of SEO concepts and ability to collaborate on organic growth strategies Experience working with PR and analyst relations
Job Title : Sr. Manager – Product Marketing
Level : Mid–Senior Level
Location : Remote
Employment Type : Contract / Full-Time
Experience : 5–7 years
Preferred Candidates : Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives
About the Role :
We’re looking for a seasoned and strategic Sr. Manager – Product Marketing to lead our go-to-market initiatives, strengthen brand positioning, and drive demand generation across our cybersecurity offerings.
This role is pivotal to shaping our narrative in global markets, with a strong focus on India, the Middle East, and the U.S . You'll be working cross-functionally with product, sales, design, and external agency teams to develop and execute high-impact marketing strategies.
Key Responsibilities
- Develop and execute product marketing strategies that drive awareness, engagement, and pipeline growth
- Create compelling messaging, positioning, and value propositions tailored to different buyer personas and geographies
- Own and drive go-to-market (GTM) launches, coordinating across product, sales, and marketing functions
- Collaborate with demand generation agencies to craft content for digital campaigns, landing pages, and nurture flows
- Build and maintain product collateral — brochures, solution briefs, presentations, and sales kits
- Conduct competitive analysis, market research, and customer feedback loops to inform strategy
- Work closely with external marketing agencies to ensure alignment and execution consistency
- Track campaign performance and product marketing metrics; report insights and optimizations
What We’re Looking For
Bonus Skills (Nice to Have) :
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Product Marketing Manager • Aligarh, IN
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