Performance Marketing

Happy Us Entertainment is on the lookout for a dynamic Performance Marketing Executive to join our vibrant team! If you're passionate about driving impactful campaigns on Meta and Google Ads , and have a knack for email marketing , we want to hear from you.

Role Description & Responsibilities

• Develop and Execute Advertising Strategies : Create and implement comprehensive advertising strategies across Facebook and Google platforms to drive brand awareness, customer acquisition, and sales.
• Campaign Management : Plan, launch, and optimize digital advertising campaigns, including budget allocation, audience targeting, ad creative development, and A / B testing.
• Data Analysis : Analyze advertising performance metrics and KPIs to make data-driven decisions and continually improve campaign effectiveness. Report regularly on campaign performance to the leadership team.
• Budget Management : Manage advertising budgets effectively, ensuring cost-efficiency and ROI goals are met.
• Keyword and Audience Research : Conduct thorough research to identify relevant keywords, audiences, and market trends to inform campaign targeting and optimization.
• Ad Creative Development : Collaborate with the creative team to develop compelling ad copy and creative assets that resonate with our target audience.
• Competitor Analysis : Stay up-to-date with industry trends and monitor competitor advertising strategies to identify opportunities and threats.
• Conversion Rate Optimization (CRO) : Work closely with the website & SEO team to optimize landing pages and user experiences to maximize conversion rates from ad traffic.
• Stay Informed : Keep up-to-date with the latest trends, best practices, and algorithm changes on Facebook and Google platforms.
• GA4 tracking validation and fixes, if required.
• Set up tracking tools l for user behavior tracking.
• Product feed setup & optimization for Meta and Google Ads
• Ongoing monitoring and adjustments based on performance metrics.
• Client Coordination : Interact with clients confidently, understand their goals, and provide them with regular updates and reports on campaign performance.
• Provide monthly reports on campaign performance, insights, and actionable recommendations.