Social Media & Brand Manager

Company Description

Inspired by the legacy of General Hari Singh Nalwa, a historic leader known for protecting and building resilient communities, the Hari Singh Nalwa Foundation Trust (HSNFT) is a public health organization on a mission to build modern "fortresses of health" for India's underserved populations. We are deploying an innovative model to close the last-mile healthcare gap, making quality care accessible and affordable in rural and low-resource settings.

We are at a pivotal moment of growth and are looking for a passionate, results-driven leader to join our core team and help turn this vision into a scalable, national reality. Follow our journey on LinkedIn to stay updated on our mission to build a healthier, more equitable India.

The Opportunity :

As our foundational Social Media & Brand Manager, you will be the chief storyteller and the public voice of HSNFT. You will be responsible for translating our life-saving, on-ground work into a powerful and engaging digital narrative that inspires followers, attracts partners, and builds a national brand.

This is a unique opportunity for a creative and strategic individual to build a brand from the ground up, shaping the public identity of an organization that is at the forefront of healthcare innovation in India.

Key Responsibilities :

Develop and execute a comprehensive content and social media strategy across all platforms.

Manage the day-to-day operations of all HSNFT social media channels, including content creation, scheduling, posting, and community engagement.

Create compelling, high-quality content (written posts, simple graphics, short videos, and impact stories) that communicates our mission and results.

Act as the brand guardian, ensuring all external communications are consistent with HSNFT's professional tone.

Grow our online community by increasing follower count and engagement rates.

Monitor social media analytics, track key performance indicators (KPIs), and provide regular reports on what's working and what's not.

Collaborate with the Partnerships & Communications Lead to create materials for donors, partners, and award applications.

Who You Are (Skills & Qualifications) :

We are looking for a candidate with a passion for storytelling and a proven ability to build a brand in the digital space.

Must-Have Qualifications :

Educational Background : Master’s degree (Communications, Marketing, MBA, or Journalism preferred) with extensive experience.

Professional Experience : 3-5+ years of experience in social media management, digital marketing, or brand communications. Experience in the non-profit, social impact, or healthcare sector is a significant advantage.

Key Skills & Attributes :

Hard Skills : Exceptional writing, editing, and storytelling skills are non-negotiable. Proven ability to manage professional social media accounts. Experience with content creation tools (e.g., Canva) and social media analytics. Basic understanding of SEO principles.

Soft Skills : A creative and strategic thinker. An exceptional storyteller who can translate complex work into simple, powerful narratives. High attention to detail and a strong aesthetic sense. A genuine and demonstrable passion for social impact and public health.

Why Join HSNFT?

Be the Voice of a Movement : This is a unique opportunity to be the primary storyteller for a high-impact health model..

Drive Innovation : Work at the intersection of public health, brand building, and cutting-edge technology.

Create Measurable Impact : Your work will directly influence our ability to attract partners, secure funding, and grow our mission.

Leadership Role : As a member of our core team, your voice and experience will directly influence the strategic direction of the organization.