Adobe Target Business Consultant

Your work profile :

As a Consultant in our DCM : AMC Team you’ll build and nurture positive working relationships with

teams and clients with the intention to exceed client expectations : -

Desired qualifications :

 2+ and 5+ years of experience in working Adobe Target as a business analyst / business consultant

 Conduct discovery workshops to understand personalization use cases, user journeys.

 Create optimization roadmap : mapping business objectives and use cases to Target

capabilities

 Ability to recommend new personalization and optimization use cases and relevant metrics,

and translate these to Adobe Target Test planning : Wireframing, designing, planning the

implementation for tests

 Hands on experience in planning and configuring Adobe Target activities, as well as analyzing

and reporting test results.

 Enablement of business users on best practices for Adobe Target

Skills Required :

 Hands on experience in Adobe Target is a must – including Form-Based Experience Composer,

VEC, creating different Target activities like A / B Activity, MVT, XT activities etc., setting up

audiences in Target, conducting activity QA, analyzing and reporting test results etc.

 Hands on experience in setting up different types of campaigns as well as KPI’s based on

customer needs

 Understand concepts of HTML, Javascript, CSS

 Knowledge of statistical concepts, data analysis

 Familiarity with personalization and optimization needs of at least 1 industry (Financial

Services, retail, Manufacturing etc.)

 Should have good communication skills and have handled client interaction

Ability to analyze complex personalization problems and find data driven solutions Location and way

of working