Media Assistant

Role Summary

The Media Assistant will support the senior PR / account lead (your Senior Account Manager / PR specialist) in all media- / PR-activities, and also play a significant support role in business development efforts. This is a hybrid role : media execution + BD support in a lean team environment.

Key Responsibilities

Media & PR Support

Assist in the development and execution of media / PR campaigns : work with the senior PR lead to coordinate media outreach, influencer relations, press releases, and content placements.

Maintain and update media asset libraries : images, videos, logos, press kits, case studies, pitch decks, media contacts.

Monitor media coverage and track metrics : collect and analyse media hits, social mentions, influencer engagements, competitor coverage; prepare summaries and reports for the senior PR lead and clients.

Coordinate with media vendors / outlets : schedule interviews, arrange studio / time slots, liaise with journalists / influencers, coordinate logistics for media events.

Support content creation : assist in writing and proofreading press releases, media pitches, talking points; assist in creation of social media posts, blog content, video clips or influencer materials.

Manage media database and contact lists : keep up-to-date lists of journalists, bloggers, influencers, media outlets; ensure segmentation by client, region, vertical.

Maintain campaign calendars and timelines : track deliverables, briefings, deadlines, approvals, publishing dates; alert senior PR lead and account team to upcoming deadlines, bottlenecks or risks.

Support budget, billing and tracking : assist in tracking media / PR budgets, vendor invoices, cost-allocations and ensure documentation and approvals.

Facilitate internal team collaboration : ensure creative / design / social teams have timely briefs, assets and feedback loops for PR and media work; organise meetings, take minutes, follow up actions.

Business Development (BDM) Support

Assist the Senior Account Manager / PR lead in new-business and growth efforts : prepare pitch materials, proposals, research, and supporting assets.

Conduct prospect research : compile target lists of potential clients, gather market / industry insights, competitive landscapes, recent news / trends relevant to the pitch.

Support the creation of pitch decks and presentation materials : collate case studies, media / PR results, client testimonials, sample work, agency capabilities; design visuals, clean layouts, ensure brand consistency.

Help with lead tracking and pipeline management : update CRM / pipeline tools, log interactions, schedule follow-up reminders, assist with arranging discovery calls or meetings.

Assist with follow-up of proposals : prepare thank-you emails, coordinate responses to queries, schedule internal debriefs after pitch meetings, gather feedback.

Support upsell / cross-sell efforts within existing accounts : prepare supporting information (for example, additional media / PR packages, influencer campaign ideas) to present to clients or internal team.

Provide administrative support around BD activities : calendar scheduling, travel / meeting logistics, preparing meeting briefs / notes, drafting NDAs / intro emails.

Team & Operational Collaboration

Act as the bridge between media / PR execution and account / BD teams : ensure information flows smoothly, campaign / BD deliverables are aligned and tracked.

Work with creative, social, content, operations, finance teams to ensure media / PR activities align with agency workflow and standards.

Proactively identify process improvement opportunities : for example, media asset tracking, pipeline updates, pitch deck templates, reporting formats.

Take on ad-hoc tasks as needed in a lean-team environment : e.g., event support, social content support, influencer coordination, routine client / admin support.

Reporting & Measurement

Prepare weekly / monthly media / PR status reports for assigned accounts : coverage summary, key metrics, analysis, next steps.

Prepare supporting data for BD efforts : summary of past campaign outcomes, case study snippets, industry benchmarks, competitive media intelligence.

Ensure the CRM / pipeline / spreadsheet tracking for leads and proposals is accurate and current : status updates, conversion rate tracking, upcoming actions.

Assist in preparing performance dashboards for internal review : e.g., number of pitches made, proposals sent, meetings scheduled, conversion to clients, media placements achieved.

Skills & Competencies

Strong organisational skills : able to balance media / PR execution tasks with BD support tasks, manage multiple deadlines and workflows.

Good written and verbal communication : drafting pitches, media outreach, reports, proposal support.

Basic media / PR knowledge : understanding of media outreach, influencer coordination, social media content, media metrics and tracking.

Research and analytical mindset : able to gather data, monitor metrics, assemble insights for media coverage and BD prospects.

Proficiency in tools : MS Office (Excel, PowerPoint, Word), Google Drive / Sheets, CRM or pipeline tracking tools, social media platforms; design tools (Canva, basic Adobe) is a plus.

Team collaboration : able to work with senior PR lead, account / creative teams, operations, across functions.

Flexibility and initiative : in a small-team environment, the role will require wearing multiple hats and stepping in when needed.

Commercial awareness : understanding the linkage between media / PR campaigns and business outcomes, supporting BD growth efforts.

Attention to detail : in tracking media assets, contact lists, budgets, proposals.

Typical KPIs

Number of media / PR placements or influencer features secured (for supported accounts)

Quality of media coverage (reach, relevance, outlet tier, share of voice)

Accuracy and timeliness of media / PR reports and asset deliverables

Number of lead-prospect conversations scheduled via BD support

Number of pitch materials / proposals prepared and submitted

Pipeline health metrics : number of qualified leads added, follow-ups completed, proposals progressed

Internal operational metrics : asset library up-to-date, media contact database accuracy, campaign timeline adherence

Contribution to upsell / cross-sell opportunities (support delivered)