Talent.com
This job offer is not available in your country.
Marketing Specialist - FMCG

Marketing Specialist - FMCG

Rolling Rock Software Private LimitedBangalore, India
22 days ago
Job description

Job Information

Industry : FMCG / Foods / Beverage

City : Bangalore

State / Province : Karnataka

Job Description

About Trippy Goat

Vodka Trippy Goat Vodka is a bold new spirits brand crafted on a farm in Beallsville, Maryland, USA.

Known for our premium vodka and rebellious branding, we're building a world-class presence across digital platforms and global markets.

As we expand, were looking for a Marketing Manager to lead our creative and digital efforts from our Bangalore office.

Job Overview This role blends creative vision, digital expertise, and leadership.

Youll lead a team of creatives to execute engaging campaigns, design high-converting digital assets, manage social media presence (Instagram, Facebook, etc.), and build / maintain brand websites.

This is a hands-on position requiring strong design instincts, marketing acumen, and a passion for crafting unforgettable brand experiences.

Key Responsibilities

  • Brand Leadership : Drive the creative vision of Trippy Goat and its products across digital, print, video, web, and social platforms.
  • Digital Marketing : Plan and execute social media campaigns (Instagram, Facebook), optimize Google AdWords, and drive organic traffic through SEO / SEM strategies.
  • Website & UX Management : Build and maintain websites (WordPress or equivalent), ensuring top-tier user experience and conversion optimization.
  • Content Creation : Oversee and contribute to the development of engaging content across channelsvisuals, copy, video, etc.
  • Team Leadership : Manage and mentor a team of designers, content creators, and marketing support staff.
  • Campaign Execution : Conceptualize and deliver creative campaigns and product launches tailored for global audiences.
  • Cross-Functional Collaboration : Work with the U.S.-based leadership team to align global strategy and messaging.
  • Performance Monitoring : Use Google Analytics and other tools to track KPIs and improve campaign effectiveness.
  • Project Management : Oversee timelines, workflows, and deliverables, ensuring quality and deadline Minimum 5 years of experience in marketing, with proven leadership in creative or digital marketing teams.
  • Strong portfolio showcasing work across branding, social, and digital platforms.
  • Proficient in tools like Canva, Adobe Suite, WordPress, Mailchimp / Klaviyo, and Google Ad / Analytics platforms.
  • Experience with HTML / CSS and an understanding of design / dev collaboration.
  • Hands-on experience with SEO, SEM, and lead generation strategies.
  • Prior experience in alcoholic beverage marketing is a plus.
  • Strong communication, organizational, and project management skills.
  • Bachelors degree in Marketing, Design, Fine Arts, or a related field (Masters Health & life insurance.
  • Paid vacation and leave policies.
  • Company-provided breakfast, lunch & dinner.
  • Flexible and creative work environment.
  • Opportunity to grow with a global spirits brand.

(ref : iimjobs.com)

Create a job alert for this search

Marketing Specialist • Bangalore, India