Digital Marketing and AnalyticsConfidential • Bengaluru / Bangalore, India
Digital Marketing and Analytics
Confidential • Bengaluru / Bangalore, India
15 days ago
Job descriptionA / B Testing Leadership : Design, implement, and rigorously analyze A / B and multivariate tests across our digital properties to optimize conversion rates, user experience, and campaign effectiveness. Marketing Analytics : Apply strong marketing analytics expertise to measure campaign ROI, build attribution models, and inform strategic budget allocation across all digital channels (Paid Search, Social, Email, SEO). AI Integration : Stay abreast of industry trends and evaluate relevant AI applications to enhance marketing personalization, efficiency, and predictive analytics capabilities. Strategic Insight : Translate complex data findings into clear, actionable business recommendations for senior leadership and cross-functional teams. 8+ Years Experience : Minimum 8 years of experience in Digital Marketing and Analytics roles. 3+ Years SQL : At least 3 years of hands-on experience with SQL for data extraction and analysis. 3+ Years Data Viz : Minimum 3 years of experience using Power BI or Tableau. A / B Testing Expert : Strong, demonstrated experience in designing, executing, and analyzing A / B testing frameworks. Advanced Excel Skills : High proficiency in advanced Excel functions, pivot tables, and data modeling. Analytics Background : Strong background in core Marketing Analytics principles and methodologies. AI Awareness : A good understanding of current AI applications within the marketing and analytics landscape. Work Model : Remote (Work from anywhere) Qualification : Any Degree
Job Title : Senior Digital Marketing & Analytics
Location : Remote
Job Type : Full-Time
Key Responsibilities
As a Senior Digital Marketing & Analytics, you will be pivotal in driving our growth strategy through data-driven insights. Your main responsibilities will include :
Data Analysis & Reporting :
- SQL Mastery : Utilize SQL to extract, clean, and manipulate large datasets from various marketing platforms, ensuring data accuracy and accessibility.
- Data Visualization : Develop, maintain, and automate interactive dashboards using Power BI or Tableau to track key performance indicators (KPIs) and visualize marketing performance in real-time.
- Advanced Excel Analysis : Perform deep-dive analysis, create pivot tables, and build data models in Advanced Excel to uncover non-obvious insights and support business decisions.
Campaign Strategy & Optimization :
Innovation & Strategy :
Key Requirements We Need You to Hit :
Qualifications & Logistics :
Skills Required
Power Bi, Advanced Excel, Tableau, Marketing Analytics, Sql
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Digital Marketing • Bengaluru / Bangalore, India
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