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Area Sales Manager-GT

Area Sales Manager-GT

ConfidentialMehsana, Rajkot, Vadodara
9 days ago
Job description

Key Responsibilities

1. Sales Achievement

  • Achieve monthly / quarterly / yearly sales targets for primary and secondary sales.
  • Execute product launches, trade promotions, and schemes at the retail level.
  • Monitor sales performance and take corrective actions where needed.

2. Channel & Distribution Management

  • Appoint, develop, and manage a network of distributors and stockists .
  • Ensure healthy ROI for channel partners through effective inventory and credit control.
  • Optimize beat planning, route coverage , and territory management .

    • 3. Retail Execution

  • Drive product availability, visibility, and merchandising across retail outlets.
  • Ensure effective execution of POS materials, planograms , and shelf space agreements.
  • Implement trade loyalty programs and drive market share.

    • 4. Team Leadership

  • Manage, train, and motivate a team of Sales Officers / Territory Sales Executives .
  • Set daily / weekly goals and review performance through market visits and reviews.
  • Conduct regular training on product knowledge, selling skills, and market intelligence.

    • 5. Market Intelligence & Competitor Tracking

  • Monitor competitor activities, pricing, schemes, and new launches.
  • Share actionable insights with marketing and product teams.
  • Anticipate market trends and recommend strategic initiatives.

    • 6. Reporting & Analysis

  • Maintain accurate sales reports, distributor claims, and stock levels.
  • Provide MIS on sales achievements, market trends, and performance dashboards.
  • Use CRM or sales automation tools (if applicable) for tracking KPIs.

    • Qualifications

    Essential :

  • Bachelor's Degree in Business, Marketing, Commerce or related field
  • 5–8+ years of experience in FMCG / consumer goods / pharma / general trade sales
  • Prior experience in handling distributors and leading a sales team

    • Desirable :

  • MBA / PGDM in Sales & Marketing
  • Familiarity with tools like SAP, Salesforce, or DMS platforms

    • Skills & Competencies

  • Strong leadership and people management skills
  • Excellent negotiation and relationship-building abilities
  • Analytical thinking and numerical proficiency
  • Deep understanding of general trade retail dynamics
  • Ability to handle pressure and field challenges effectively
  • Good communication, reporting, and presentation skills

    • Skills Required

    Team Leadership, Business, Marketing, Leadership, People Management Skills

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    Area Sales • Mehsana, Rajkot, Vadodara