Performance Marketing

Performance Marketing (Part-Time)

Company : Zara

About the Role

Zara is looking for a part-time Performance Marketing professional to support our digital growth across paid channels. You will focus on optimizing campaigns, managing budgets, and improving ROI through data-driven decision-making.

Key Responsibilities

Plan, launch, and optimize paid campaigns on Google Ads, Meta Ads, TikTok Ads, and other channels.

Monitor daily performance KPIs : ROAS, CPA, CTR, CPC, Conversion Rate.

Conduct A / B testing on creatives, keywords, and audiences.

Analyze campaign data and prepare weekly performance reports.

Collaborate with cross-functional teams (E-commerce, Content, Branding) to align messaging and funnel strategy.

Manage part-time performance budgets and ensure efficient spend allocation.

Requirements

2+ years of experience in Performance Marketing / Paid Media.

Strong hands-on experience with Google Ads and Meta Ads (must-have).

Ability to work with analytics tools : Google Analytics, Data Studio, Looker, or similar.

Solid understanding of e-commerce KPIs and tracking (Pixel, UTMs, events).

Strong analytical mindset and ability to make data-driven decisions.

Available to work part-time, remote-friendly.

Nice to Have

Experience in fashion / retail / e-commerce.

Knowledge of remarketing, funnel optimization, and audience segmentation.