Digital Data Integration Strategist

BrightEdge is a leading enterprise SEO and content optimization platform.

The Marketing Operations Specialist will integrate Salesforce Marketing Cloud with global marketing systems and ensure smooth lead data handoffs to Sales.

• Integrate SFMC with CRM and third-party martech platforms.
• Design and maintain API-based and native integrations for data synchronization.
• Manage lead lifecycle workflows – from capture to scoring, routing, and handoff.
• Collaborate with Sales Ops and Demand Gen to improve attribution and funnel visibility.
• Monitor, troubleshoot, and document automation and data flow processes.
• Drive martech evaluations and ensure seamless onboarding into the ecosystem.
• Deliver dashboards, insights, and campaign reports to stakeholders.

This role requires working primarily during Pacific Standard Time (PST) business hours and joining within 30 days of accepting the offer.