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Digital Marketing Lead
Digital Marketing LeadTT Consultants • Kanpur, IN
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Digital Marketing Lead

Digital Marketing Lead

TT Consultants • Kanpur, IN
1 day ago
Job description

About the Job

Are you a creative digital marketer with a proven ability to make content go viral? Do you understand exactly how to get the right message in front of the right audience? TT Consultants is looking for a Digital Marketing Lead who can turn ideas into high-performing content, leverage AI tools, and drive powerful digital growth across platforms.

About the Job – Location

TT Consultants is headquartered in Mohali, with offices in Gurugram and Pune, and a global presence across the US, Germany, Japan, and Canada.

This role is primarily on-site in Mohali , in a dynamic environment that encourages creativity, experimentation, and innovation.

🏰 About the Role

As the Digital Marketing Lead , you will :

🔹 Create viral-worthy content strategies across , Instagram, YouTube, and other platforms

🔹 Ensure content reaches the right audience through targeting, distribution, and amplification and strong content dissemination techniques

🔹 Create multiple versions of content adapted for different platforms & audience segments

🔹 Use AI tools for content creation, ideation, editing, and performance optimization

🔹 Strategize and execute digital campaigns aligned with brand goals

🔹 Manage and grow the company’s online presence

🔹 Analyse engagement metrics and optimize for virality and reach

🔹 Collaborate closely with leadership, design, and product teams to drive digital outcomes

💡 About TT Consultants

TT Consultants is a pioneering organization transforming AI-powered IP and LegalTech solutions globally. We help organizations leverage innovation and technology to accelerate growth and protect intellectual property, trusted by top enterprises and law firms worldwide.

👋 Who You’ll Work With

You will collaborate with :

  • Founders & senior leaders shaping AI and innovation
  • Product & design teams working on global tech solutions
  • A fast-paced digital team aiming for high-impact campaigns

🚀 Who You Are

  • 2–5 years of experience in Digital Marketing
  • Strong understanding of virality, audience psychology & platform algorithms
  • Skilled in content marketing, social media, SEO, short-form content & storytelling
  • Creative thinker with a passion for data-backed decisions
  • Comfortable experimenting, iterating, and scaling winning content
  • 🛠️ What You Bring

    Must Haves :

  • Proven ability to make content go viral or significantly increase reach
  • Expertise in targeting & ensuring content reaches the right audience
  • Ability to create multiple formats / versions of content (video, short-form, carousels, text)
  • Hands-on experience with AI tools (e.g., ChatGPT, Midjourney, Descript, Canva AI, Reels editing tools, analytics tools)
  • Strong grasp of social media trends, SEO basics & engagement strategies
  • Excellent communication skills and creative execution abilities
  • Preferred Haves :

  • Experience in B2B marketing, IP, LegalTech, or SaaS
  • Experience with paid promotions, remarketing, and performance analytics
  • Understanding of global content trends and multi-region audience behaviour
  • 🎁 What We Offer

  • Competitive salary & performance incentives
  • Opportunity to scale digital presence for a global tech-driven company
  • A creative, collaborative, and high-growth work environment
  • Freedom to experiment with innovative content formats & AI tools
  • Create a job alert for this search

    Digital Marketing • Kanpur, IN

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