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D2C Growth Manager
What's Up WellnessDelhi, Delhi, India1 day ago
Job description3–6 years of experience in D2C, ecommerce, or consumer internet brands. Strong understanding of performance marketing, retention, analytics, and CRO. Hands-on experience with tools like Shopify, WebEngage, GA4, and ad platforms. Strong analytical and problem-solving mindset with cross-functional execution skills. Comfortable owning P&L outcomes and working in fast-paced, experiment-driven environments. Work in a dynamic, fast-paced environment with a young, passionate team. Ownership & growth opportunities. Competitive Shape the
About Us :
What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a data-driven
D2C Growth Manager
to scale our online revenue, optimize customer journeys, and lead end-to-end growth initiatives across acquisition, retention, and performance.
Roles & Responsibilities :
- Drive end-to-end growth of the D2C business, including revenue, profitability, and unit economics.
- Responsible for meeting monthly / quarterly / annual targets for the brand website.
- Manage digital acquisition, performance marketing, and channel efficiency across paid, affiliate, and influencer channels.
- Lead retention, CRM, and lifecycle strategies across Email, SMS, WhatsApp, Push, and loyalty / referral programs.
- Own CRO, run A / B experiments, improve website / landing page funnels, and work with tech / design for UX upgrades.
- Monitor customer experience, logistics, cancellations / RTO reduction, and collaborate with CX teams.
- Build dashboards, track KPIs, analyse performance data, and drive decision-making through insights.
Requirements :
Why Join Us?
c Be part of India’s fastest-growing D2C brand
in wellness.
salary + perks in a high-impact role .
future of innovative health & wellness products .
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Growth Manager • Delhi, Delhi, India
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