Dot & Key Wellness - Assistant Manager - Affiliate & Retention Marketing
Dot & Key Wellness Pvt. Ltd.Kolkata, India2 days ago
Job descriptionEnsure seamless integrations between Shopify and the mar-tech stack (CRM, analytics, automation, loyalty, and affiliate platforms). Validate that all key events (purchase, add-to-cart, page views, checkout, etc.) are firing correctly and consistently across environments (web and mobile). Audit and troubleshoot integration or data flow issues between Shopify, CRM tools, and analytics platforms (e.g., GA4, WebEngage, MoEngage, or Looker Studio). Collaborate with tech and product teams to maintain a healthy data pipeline that supports segmentation, personalization, and attribution accuracy. Identify opportunities to enhance automation and real-time tracking capabilities through app integrations and Shopify APIs. Maintain an updated map of all active Shopify apps and ensure their compatibility with current martech tools and business requirements. Develop and execute the monthly CRM strategy and calendar, driving segmentation, targeting, and performance across channels. Manage Email, SMS, WhatsApp, and Push campaigns, including content coordination, brand manager reviews, UTM tagging, DLT approvals, scheduling, and reporting. Track and analyze CRM KPIs (open rate, CTR, reach, conversions, and revenue contribution). Ensure campaign performance aligns with business goals for retention, repeat rate, and engagement. Implement conversion tactics for non-converted website visitors using CRM and funnel insights. Utilize Shopify and GA4 data to extract actionable customer insights, collaborating with web / product teams to deploy segmented offers. Partner with tech teams to enhance CRM systems and implement tech-led retention improvements. Affiliate ROI and incremental sales contribution. Data accuracy and uptime across integrated Shopify-martech systems. CRM channel revenue contribution and repeat purchase rate. Customer retention rate and LTV Masters degree in Marketing. 3-6 years of hands-on experience in CRM, retention, or performance marketing. Proven experience in D2C or beauty eCommerce marketing environments. Proficiency with CRM tools (WebEngage, MoEngage, CleverTap, etc.) and analytics platforms (GA4, Shopify Analytics, Looker Studio). Strong understanding of segmentation, automation workflows, and customer journey mapping. Experience managing affiliate partnerships and ROI-based campaigns. Analytical mindset with comfort in data interpretation and A / B testing. Strong project management and cross-functional coordination skills. Familiarity with WhatsApp Business API, Push Notification systems, and loyalty platforms. Basic HTML knowledge for email customization or CRM automation.
Role Overview :
We are seeking a data-driven and execution-focused Performance Marketing Manager to lead affiliate marketing, CRM planning, Shopify integrations and lifecycle marketing initiatives.
This role will own end-to-end planning, execution, and optimization of affiliate campaigns, drive conversion and loyalty initiatives, and scale D2C centric marketing programs.
The ideal candidate understands the nuances of beauty consumers, purchase cycles, and engagement triggers and is capable of crafting meaningful customer journeys that drive engagement, repeat rate, and revenue growth.
Role Details :
Department : Marketing.
Location : Kolkata.
Experience : 3-6 years in CRM, retention, or performance marketing (preferably in D2C beauty / eCommerce).
Role Type : Full-time.
Key Marketing :
- Develop and manage affiliate marketing strategies, optimizing partner performance to meet revenue and ROI goals.
- Oversee affiliate onboarding, compliance, and payout validation processes.
- Monitor and analyze affiliate performance data to ensure efficiency and scalability.
D2C Martech Integrations :
CRM Campaign Management & Strategy :
Key Performance Indicators (KPIs) :
(ref : iimjobs.com)
Create a job alert for this search
Assistant Key Manager • Kolkata, India
Related jobs
- Promoted
- New!
SEO & Growth Marketing Manager
EmeritusKolkata, IN Manager - Technical SEO and Growth Marketing Manager.Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies,...Show moreLast updated: 6 hours ago
- Promoted
Senior Performance Marketer
PU PrimeKolkata, IN We are seeking a highly skilled.Senior Performance Marketing Manager.This role requires expertise in acquiring high-quality trader leads, optimizing.
The ideal candidate will have managed large budg...Show moreLast updated: 17 days ago
- Promoted
Assitant Manager- Affiliate & Retention Marketing
Dot & Key SkincareKolkata, West Bengal, India Assistant Manager- Affiliate & Retention Marketing.We are seeking a data-driven and execution-focused Performance Marketing Manager to lead affiliate marketing, CRM planning, Shopify integrations a...Show moreLast updated: 16 days ago
- Promoted
Dot & Key Wellness - Content Specialist
Dot & Key Wellness Pvt. Ltd.Kolkata, India Marketing Job Summary : The Professional - Content will be responsible for identifying, managing, and optimizing influenc...Show moreLast updated: 2 days ago
- Promoted
- New!
Growth Marketing Manager
JustCopy IncKolkata, IN AI offers a solution for developers to copy battle-tested software and clone production-ready apps instantly.By eliminating the need for vibe coding and time-consuming AI prompting, JustCopy.AI str...Show moreLast updated: 6 hours ago
- Promoted
- New!
Performance Marketing Specialist (E-Commerce USA Market)
AEE OverseasKolkata, IN Leading American Fashion Brand “Members Only”, is looking for candidates to join their Digital Marketing team to handle Google ads, SA360 and Meta Ads.
Maximum 2 years Experience in E-commerce adver...Show moreLast updated: 6 hours ago
- Promoted
- New!
Affiliate Manager - Lead Generation
Crossblade Media LLCKolkata, IN Affiliate Manager - Lead Generation.Crossblade Media LLC is a performance-based lead generation company serving the US market.
We specialize in generating high-quality leads across multiple vertical...Show moreLast updated: 6 hours ago
- Promoted
- New!
Product Marketing Manager (SaaS)
CAMB.AIKolkata, IN We are looking for an experienced Product Marketing Manager to drive our product messaging, customer research, and go-to-market strategies.
This role requires a strategic thinker who can bridge the ...Show moreLast updated: 6 hours ago
- Promoted
- New!
Manager, Growth Marketing - Web Acquisition
MavlersKolkata, IN Full-Time Employee Based Contract.AM to 3 : 00 PM IST (USA based client).Immediate Joiners OR 15 Days (1st Choice ONLY).Little Passports is seeking a strategic, analytical, and performance-driven.In ...Show moreLast updated: 6 hours ago
- Promoted
Manager - Performance Marketing
EmeritusKolkata, IN Performance Marketing (Global Business).Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governme...Show moreLast updated: 30+ days ago
- Promoted
Affiliate & Retention Manager (iGaming)
Valor.PartnersKolkata, IN We are looking for a specialist who can combine partner management with player retention.A strong understanding of the iGaming market, analytics, and effective communication is essential.Gaming in ...Show moreLast updated: 8 days ago
- Promoted
- New!
Senior Digital Marketing Specialist - Health tech
Smart Mirror.LLCKolkata, IN Position : Senior Digital Marketing Specialist with a strong software background.Focus : Health and wellness App.Office timing when remote : 2 : 30 p.
Office timing when on site : 12 : 00 p.Freshers with st...Show moreLast updated: 20 hours ago
- Promoted
Performance Marketing
TalentClubKolkata, IN Salary band : up to 6 LPA – 8 LPA (based on experience and fitment).Location : Malad, Mumbai (Work-from-Office).Plan, execute, and optimize paid media campaigns across Google, Meta, YouTube, Amazon, ...Show moreLast updated: 1 day ago
- Promoted
Engagement Manager
QuantiphiKolkata, IN Job Title : Project Manager, Data & AI Executive Communications.Location : India (Hybrid / Remote with travel).We are seeking a high-impact strategic communicator to serve as a partner to the Director ...Show moreLast updated: 8 days ago
- Promoted
Affiliate Marketing Lead
Dot & Key SkincareKolkata, Republic Of India, IN Assistant Manager- Affiliate & Retention Marketing.We are seeking a data-driven and execution-focused Performance Marketing Manager to lead affiliate marketing, CRM planning, Shopify integrations a...Show moreLast updated: 16 days ago
- Promoted
- New!
Retention Marketing Director
Mipikita PrernaKolkata, IN Retention Marketing Director (Part-time).Mipikita is looking for a strategic and data-driven Retention Marketing Director to lead our customer lifecycle strategy and strengthen long-term user loyal...Show moreLast updated: 6 hours ago
- Promoted
Sr. Manager - Product Marketing
RiskProfilerKolkata, IN Preferred Candidates : Cyber Security Social Media Influencer & a hands on expert in Graphics & Creatives.We’re looking for a seasoned and strategic Sr.
Manager – Product Marketing to lead our go-to-...Show moreLast updated: 30+ days ago
- Promoted
- New!
Growth Marketing Manager
mPokketKolkata, IN We’re looking for a hands-on Marketing Manager to drive user acquisition through digital.This role blends analytical rigour with.
CAC targets and close growth partnerships with consumer apps and dig...Show moreLast updated: 6 hours ago