Business Development Executive (BDE) – IT Services & Pre-Sales
(WordPress, Shopify, E-commerce, SaaS)
Department : Sales & Business Development
Reports To : Business Development Manager / Sales Director
Job Type : Full-time
Salary Range : ₹3 LPA – ₹6 LPA (Based on knowledge and experience)
Experience Level : 1–4 years (IT services pre-sales preferred)
About Us :
We are a fast-growing software development company delivering cutting-edge solutions in WordPress, Shopify, custom e-commerce, and SaaS product development. With a strong technical team and a passion for digital innovation, we partner with global clients to transform ideas into scalable digital products.
To strengthen our growth, we're seeking a dynamic and proactive Business Development Executive to join our team, responsible for bidding, client engagement, lead nurturing, and pre-sales consulting.
Key Responsibilities : Lead Generation & Bidding
- Identify and pursue new business opportunities via online bidding platforms such as Upwork, Freelancer, Fiverr, Guru, PPH, etc.
- Draft persuasive project proposals and bid responses tailored to client requirements.
- Monitor RFPs (Requests for Proposals) and submit timely, high-quality bids.
Pre-Sales & Client Interaction
Engage in initial discovery calls with clients to understand requirements for WordPress, Shopify, custom e-commerce stores, or SaaS applications.Collaborate with technical teams to create project scope, timelines, and cost estimations.Assist in preparing solution documents, wireframes, and technical decks for client presentations.Sales Pipeline Management
Maintain and update CRM with accurate tracking of leads, client communication, and follow-ups.Nurture leads through continuous communication, clarifying questions, and providing technical consultation until deal closure.Market Research & Strategy
Conduct market and competitor analysis to identify trends, pricing benchmarks, and potential demand areas.Provide feedback to the marketing and product teams on client needs and emerging market requirements.Required Skills & Qualifications :
Bachelor’s degree in Business, IT, Computer Science, or a related field.1–4 years of experience in a business development / pre-sales role in a software development company.Proven experience in bidding and proposal creation on Upwork, Freelancer, and other freelance platforms.Understanding of web development technologies, particularly :○ CMS : WordPress, WooCommerce
○ E-commerce Platforms : Shopify, Magento
○ Custom Solutions : PHP / Laravel, MERN / MEAN stack
○ SaaS architecture and pricing models
Excellent verbal and written communication skills in English.Strong negotiation, persuasion, and client relationship-building skills.Familiarity with project management tools like Trello, Jira, Asana, or Zoho Projects.Comfortable hosting virtual calls using Zoom, Google Meet, or MS Teams.Prior experience working with international clients (USA, UK, Canada, Australia).Key Performance Indicators (KPIs) :
Number of qualified leads generated per month.Conversion rate of bids to projects.Revenue target achievement.Client satisfaction during pre-sales engagement.CRM updates and pipeline hygiene.What We Offer :
Competitive salary + attractive incentive structure.Opportunity to work with global clients and exciting digital products.Fast-paced, collaborative work culture.Flexible work environment (remote / hybrid options available).How to Apply :
Please send your resume and a short cover letter highlighting your relevant experience to hr@weboappdiscovery.com.