Search Engine Optimization Copywriter

Britts Imperial UCKolkata, IN

12 hours ago

Job description

Department : Marketing

Reports To : Marketing Manager

Organisation : BIGNxt

Organisation Website : www.bignxt.com

Company Overview :

BIGNxt is a EdTech brand based out of UAE providing exceptional educational opportunities and

fostering a vibrant academic community. We are committed to innovation, excellence in teaching,

and the holistic development of our students.

Position Overview :

We are seeking a talented and creative Copywriter to join our dynamic Marketing team. The ideal

candidate will be responsible for producing engaging, high-quality content that resonates with

our target audience, supports our brand objectives, and drives enrollment and engagement. This

role requires a keen understanding of higher education, exceptional writing skills, and the ability

to collaborate effectively with various stakeholders.

Key Responsibilities :

Content Creation : Write compelling, clear, and persuasive copy for a variety of marketing

materials, including websites, email campaigns, social media, brochures, newsletters,

advertisements, and other promotional materials.

Campaign Development : Collaborate with the Marketing team to develop and execute

content strategies and campaigns that align with the company's goals and target audience.

Brand Voice : Maintain and refine the company's brand voice and ensure consistency across

all written communications.

Research : Conduct thorough research to understand the higher education landscape,

target audience, and competitive environment to create relevant and impactful content.

SEO Optimization : Implement SEO best practices to enhance the visibility and searchability

of online content.

Editing and Proofreading : Review and edit content for accuracy, grammar, style, and tone,

ensuring all materials meet high-quality standards.

Collaboration : Work closely with designers, marketing managers, and other team members

to ensure cohesive and effective marketing efforts.

Performance Tracking : Monitor and analyze the performance of content and campaigns,

using insights to improve future efforts.

Management & Execution : Ensure all art works are uploaded on social media platforms

as per the scheduled calendar.

Qualifications :

Education : Bachelor’s degree in English, Communications, Marketing, Digital, BMM or a related field.

Experience : Minimum of 3 years of professional copywriting experience, preferably in the higher

education sector or a related field.

Skills :

Exceptional writing, editing, and proofreading skills.

Strong understanding of marketing principles and strategies.

Social Media Management

Proficiency in SEO and digital marketing best practices.

Ability to write for various platforms and audiences.

Excellent research skills and attention to detail.

Creative thinking and problem-solving abilities.

Strong interpersonal and communication skills.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Tools : Proficiency with content management systems (CMS), social media platforms, and

marketing tools such as Google Analytics, and email marketing software.

Application Process :

To apply, please submit your resume, a cover letter detailing your relevant experience, and a

portfolio of your work demonstrating your copywriting skills and range.

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Copywriter • Kolkata, IN