D2C Head - Consumer Tech Firm

D2C Head - Consumer

About the Company

Our client is a fast-growing consumer tech company building innovative products at the intersection of technology and lifestyle. With a strong product-market fit and a rapidly expanding customer base, they are now looking to scale their D2C business as a key growth driver.

Role Overview

As the Head of D2C, you will be responsible for building, scaling, and optimizing the companys direct-to-consumer channel. You will own the P&L for the D2C vertical, lead digital marketing, growth, customer experience, and operations, and play a pivotal role in shaping the consumer journey end-to-end.

Key Responsibilities

• Strategy & Ownership : Define and execute the D2C strategy to drive growth, profitability, and market leadership.
• P&L Management : Own the D2C revenue, margins, and overall profitability.
• Growth & Marketing : Lead performance marketing, CRM, retention, SEO / SEM, influencer, and brand marketing efforts to maximize customer acquisition and LTV.
• E-commerce Operations : Manage the website / app, digital storefront, logistics, payments, and supply chain for seamless consumer experience.
• CX & Retention : Build best-in-class post-purchase journeys, loyalty programs, and community engagement to drive repeat purchases.
• Team Leadership : Hire, mentor, and lead a cross-functional D2C team across marketing, product, design, and operations.
• Data-Driven Decisions : Use analytics and consumer insights to continuously optimize campaigns, product positioning, and customer journeys.
• Partnerships & Ecosystem : Collaborate with marketplaces, payment gateways, and technology partners to enhance D2C capabilities.

Ideal Candidate Profile

(ref : iimjobs.com)