Senior Sales Market Manager - India - SRH University | Full-Time | Bangalore | Starting date : Januar

About Us

SRH University is a leading German institution of higher education with a strong tradition of academic excellence and innovation. As we expand our global presence, we are seeking a dynamic Senior Sales Market Manager based out of Bangalore to support our student recruitment and partnership development efforts in the Indian market.

The Role

We're looking for ambitious and results-driven professionals with B2B and B2C experience in international higher education to develop and execute our market strategy in India. Based in Bangalore, you'll be instrumental in building our brand presence, establishing strategic partnerships, and driving student enrolment from one of our key international markets.

Key Responsibilities

Develop and implement comprehensive multichannel sales and marketing strategies across B2C, B2B, and I2I channels to attract qualified Indian students to our degree programmes

Build and maintain relationships with educational agents, schools, colleges, and recruitment partners across India (B2B and I2I partnerships)

Engage directly with prospective students and their families through various channels (B2C approach)

Establish institutional partnerships with Indian universities and colleges for articulation agreements and exchange programmes (I2I strategy)

Represent the university at education fairs, recruitment events, and networking functions

Meet and exceed annual enrolment targets for Indian students

Conduct market research to identify trends, opportunities, and competitive landscape

Manage the complete sales cycle from lead generation to enrolment conversion across all channels

Collaborate with our admissions, marketing, and academic teams in Germany

Provide market insights and feedback to inform programme development and marketing campaigns

Required Qualifications

Bachelor's degree (Master's preferred) in Business, Marketing, International Relations, or related field

5+ years of proven experience in sales / business development within the higher education sector (international education, universities, or study abroad programmes)

Demonstrated track record of meeting / exceeding sales targets in higher education recruitment

Experience with multichannel sales strategies including B2C, B2B, and I2I approaches

Deep understanding of the Indian education system and student mobility trends

Excellent communication and presentation skills in English (German language skills are a plus)

Strong networking and relationship-building abilities

Willingness to travel extensively within India and occasionally to Germany

Based in Bangalore

What We Offer

Attractive compensation package with performance-based rewards

Opportunity to represent a prestigious German university

Collaborative international work environment

Travel opportunities

Impact-driven role shaping students' futures

How to Apply

Please submit your CV via LinkedIn. In case you require further information, please contact our Head of Market South Asia Ajith Mohan at

Selection Process

Candidates will be shortlisted based on their application materials. Finalists may be required to submit a short business plan. Selected candidates will then be invited to participate in a 3-round interview process :

Round 1 : Online interview with Head of Market

Round 2 : In-person interview with Global Director (India)

Round 3 : Final interview with both Head of Market and Global Director

SRH University is an equal opportunity employer committed to diversity and inclusion.