Specialist - Digital Marketing

About Us

At Tally, we're driven by one core mission - making business simpler for everyone. As a pioneer in business management software, we have been the trusted partner of choice for over 2.5 million businesses across 100+ countries - many of them Micro, Small, and Medium Enterprises (MSMEs) that form the backbone of global economies.

Our journey is rooted in innovation, guided by deep empathy for customers, and driven by a commitment to excellence. With a legacy of trust and a future fuelled by technology, we are shaping the way businesses manage accounting, inventory, compliance, and much more.

We believe in honoring our people, nurturing potential, creating fearlessly, and mastering our craft - all while staying true to our values. If you are looking to make a real impact, grow with purpose, and be part of something meaningful, you'll find your place at Tally.

As we continue to grow, we are working towards a larger ambition - to become the technology backbone for global economic progress.

About Marketing

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

Role : Specialist - Digital Marketing

Relevant Experience : 2 to 3Years

Location : Bangalore

What You Will Own

We are seeking a dynamic and results-oriented Digital Marketing Executive to join our team and play a pivotal role in driving online lead generation through biddable media. The ideal candidate will have a strong understanding of digital marketing strategies, particularly in paid search and social media advertising and be adept at managing and optimizing campaigns across various other online channels.

Experience You Should Bring

• Experience in digital marketing, with a focus on biddable media.
• Strong understanding of digital marketing channels and strategies.
• Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media advertising platforms).
• Excellent analytical skills and ability to interpret data using multiple tools.
• Strong communication and interpersonal skills.
• Creative problem-solving abilities.
• Knowledge of latest AI tools to improve efficiency & proficiency of work.
• Leading digital advertising platforms like Google Ads, Meta Ads, LinkedIn Ads etc.
• Leading tracking and analytics platforms like Google Analytics, Google Tag Manager, Clarity etc.
• Hands-on experience in Microsoft Office.

What You Will Be Doing

Campaign Strategy & Execution :

Performance Monitoring & Optimization :

Reporting & Analysis :

Ad Creative & Landing Page Collaboration :

Platform Knowledge :

Note : Only shortlisted candidates will be contacted for further steps in the hiring process.

Skills Required

linkedin ads , Google Tag Manager, Microsoft Office, Digital Marketing, Clarity, Google Ads, Google Analytics, social media advertising