Lead Generation Specialist

Company Description

Xoxoday powers rewards, incentives, and loyalty programs for over 5,000 companies worldwide, including prominent names such as Freshworks, Infosys, Capgemini, AT&T, and H&M. With an annual GMV exceeding $1B and over 250 app integrations (including MS Teams, Slack, Salesforce, and HubSpot), we help businesses engage, motivate, and retain their most valuable people. Our products serve teams in HR, sales, marketing, product, customer experience, and partnerships, aiming to drive measurable outcomes. Headquartered across 12 global offices, including the US, Xoxoday offers global support, enterprise-grade security, and a flexible pricing structure.

Role Description

The Sales Development Representative (SDR) is responsible for engaging and qualifying both cold and warm leads provided , with a strong focus on driving completed meetings . This role involves proactive outreach, consistent follow-ups, and ensuring prospects move smoothly from initial contact to scheduled and completed meetings.

Key responsibilities

• Work on assigned cold and warm leads from marketing, databases, campaigns, inbound channels, and outreach lists.
• Position the product / service value clearly to create interest and drive meeting intent.
• Book high-quality meetings with qualified prospects
• Manage meeting confirmations, reminders, and follow-up messages to maximise meeting completion rates .
• Gather relevant information during conversations to ensure meaningful discovery calls (eg- BANT, ICP fit)
• Track and manage outreach cadence (touchpoints, intervals, channels).

Key Skills & Qualifications