Search Engine Optimization Specialist

Roles and responsibilities :

• Experience working with AI SEO tools and also exposure to rank in AEO and GEO
• Track, report, and analyze website analytics
• Perform ongoing keyword discovery, expansion, and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Technical and Functional Skills :