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Marketing Manager - IT Services & Consulting
Marketing Manager - IT Services & ConsultingTeqfocus • Kolkata, IN
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Marketing Manager - IT Services & Consulting

Marketing Manager - IT Services & Consulting

Teqfocus • Kolkata, IN
5 days ago
Job description

Teqfocus is seeking a strategic and data-driven Marketing Manager to own our end-to-end marketing charter — building scalable systems around content strategy, GTM assets, inbound lead generation, process excellence, and analytics .

This is a high-visibility role where you shape how Teqfocus shows up in the market through powerful storytelling, thought leadership, and measurable marketing outcomes. If you love working at the intersection of strategy + systems + creativity , this role is for you.

Key Responsibilities :

1️⃣ Content Strategy & Development

  • Build and run a content engine to support full-funnel buyer journeys — awareness, consideration, and conversion.
  • Develop thought-leadership assets including blogs, whitepapers, e-books, newsletters, case studies, success stories, and videos.
  • Create structured editorial workflows aligned with campaign and GTM goals.
  • Work with SMEs, design, and solution marketing to deliver insight-driven narratives.
  • Ensure SEO-optimized and brand-consistent content across web and social channels.

2️⃣ GTM Asset Creation & Management

  • Collaborate with GTM and sales teams to create enablement collateral — pitch decks, solution briefs, one-pagers, and playbooks.
  • Build campaign kits including email sequences, landing pages, and social content for launches and events.
  • Maintain a centralized GTM asset repository with version control and messaging consistency.
  • Partner with design to ensure assets meet global brand standards.
  • 3️⃣ Inbound Lead Generation

  • Design and execute multi-channel inbound programs (SEO, content syndication, paid media, and social).
  • Optimize website UX, CTAs, and landing pages to improve traffic-to-lead conversion.
  • Align with sales on lead scoring, nurturing, and follow-up processes.
  • Use automation tools (Pardot / HubSpot) to personalize campaigns and boost engagement.
  • 4️⃣ Process & Framework Ownership

  • Build repeatable marketing processes from planning to reporting.
  • Implement frameworks for campaign approvals, governance, and continuous improvement.
  • Standardize execution across channels, regions, and industry verticals.
  • Ensure compliance, branding, and quality across all deliverables.
  • 5️⃣ Data & Analytics

  • Develop a data-driven GTM engine with insights that guide strategy and investments.
  • Define KPIs for content, inbound, and campaigns; publish dashboard-driven reporting.
  • Deliver monthly performance reports with actionable insights.
  • Stay ahead of trends across analytics, AI in marketing, and performance optimization.
  • Qualifications :

  • 6–8 years of B2B marketing experience within IT Services / Cloud / SaaS / Consulting.
  • Proven expertise in content marketing, inbound growth, and GTM execution .
  • Hands-on experience with Pardot / HubSpot and Salesforce CRM (preferred).
  • Proficiency in SEO, analytics, campaign reporting, and performance tools .
  • Excellent storytelling, communication, and project-management skills.
  • Analytical mindset with the ability to turn insights into execution.
  • Experience marketing in Salesforce / Cloud / Data / AI ecosystems is a plus
  • Why Join Teqfocus?

    At Teqfocus, marketing is the growth engine — not a support function.

    You’ll lead initiatives that shape our market narrative, influence pipelines, and build trust with CXOs across North America and beyond. We offer an innovative, collaborative, and data-driven environment where your ideas scale and your work creates measurable business impact.

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