Profile :   Creative Strategist
Experience : 1-5yrs
Salary Range :   18-35k
Job Overview : We are looking for a Creative Strategist who excels in both ideation and execution. This role requires a strategic thinker with a strong creative mindset, capable of translating brand objectives into compelling campaigns while ensuring flawless execution. The ideal candidate will oversee multiple brands across industries, manage a team of junior creatives, and work closely with internal stakeholders to bring ideas to life from concept to final execution.
Key Responsibilities :
- Campaign Strategy & Execution : Develop and execute creative strategies for brands across various industries, ensuring alignment with business goals and audience insights.
- End-to-End Ownership : Take complete ownership of campaigns, from ideation and scripting to execution, ensuring all creative work meets high-quality standards.
- Team Leadership & Direction : Manage and mentor a team of 2-4 junior creatives, providing clear direction and ensuring smooth execution of ideas.
- Client Communication & Presentations : Present creative strategies, scripts, and campaign ideas to clients with clarity and confidence, ensuring alignment with their vision.
- Award-Worthy Creative Execution : Drive the team to produce high-impact, award-worthy creative work and actively participate in applying for industry awards.
- Cross-Functional Collaboration : Work closely with the Integrated Solutions Team (account planning & client servicing) to ensure seamless execution of creative tasks.
- Visual & Content Direction : Provide guidance to designers and content creators to ensure the final output aligns with the brand’s creative vision.
- Project Management & Timelines : Set practical, realistic timelines that allow for ideation, refinement, and timely delivery of all creative assets.
- Production Oversight : Be actively involved in all stages of production, from conceptualization to final execution, whether for events, shoots, digital content, or other brand assets.
- Brand & Market Research : Conduct in-depth research on brands, competitors, and target audiences to develop relevant, impactful creative solutions.
Job Requirements :
Strong Execution Skills : Ability to take an idea from concept to completion with precision and attention to detail.Excellent Communication : Strong verbal and written skills to articulate creative concepts and present them effectively to clients and stakeholders.Brand Development Expertise : Knowledge of building and evolving brand identities through multi-channel marketing.Client & Stakeholder Management : Comfort in handling high-profile clients and collaborating with internal teams to align creative direction.Continuous Learning : Evidence of participation in professional development related to graphic design, content marketing, or social media.Business & Leadership Acumen : Strong skills in negotiation, project management, and leadership to drive creative excellence.Detail-Oriented & Deadline-Driven : Ability to maintain high-quality output while meeting client goals within set timelines.Required Skills :
Creative Strategy & Campaign DevelopmentCopywriting & StorytellingBrand Positioning & Identity DevelopmentGraphic Design & Visual DirectionVideo Production & Content CreationSocial Media & Digital Marketing TrendsProject & Team ManagementMarket Research & Consumer InsightsPresentation & Public Speaking