PPC Specialist

Position Overview

We are seeking a Senior PPC Specialist with 5-7 years of experience in managing and optimizing Google Ads and Bing Ads campaigns. The ideal candidate will have a data-driven mindset, strong analytical skills, and expertise in search engine advertising to maximize ROI and drive high-quality traffic.

Key Responsibilities :

• Develop and execute PPC campaigns across multiple platforms (Google Ads, Bing Ads, etc.).
• Conduct keyword research and analysis to identify high-performing keywords and optimize ad copy and landing pages.
• Monitor and analyze campaign performance using tools like Google Analytics, and make data-driven decisions to improve ROI.
• Set up and manage ad groups, budgets, and bidding strategies to maximize campaign efficiency.
• Stay up-to-date with the latest trends and best practices in PPC advertising and implement them in our campaigns.
• Collaborate with the content and creative teams to ensure cohesive and effective ad messaging.
• Prepare and present regular performance reports to stakeholders.
• Identify and capitalize on new opportunities to expand our PPC efforts and reach new audiences.
• Troubleshoot and resolve any technical issues related to PPC campaigns.

Required Skills & Experience :

Preferred Qualifications :