Strategic Digital Marketing Specialist Role Overview
We are a digital marketing agency providing high-performance campaigns for our clients in North America.
As a Strategic Digital Marketing Specialist, you'll oversee paid media and SEO strategies to drive strong performance, accurate tracking, and actionable insights.
- Develop and optimize Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook, Instagram) campaigns for strong ROI.
- Implement and manage pixels, tags, and conversion tracking using GA4, GTM, and Meta Events Manager for precise measurement.
- Conduct keyword research, manage on-page and off-page SEO, and collaborate with content teams for optimization.
- Analyze campaign performance metrics such as ROAS, CTR, CPL, and CPA; propose data-driven improvements.