Senior Digital Marketing Expert

Job Summary

We are seeking a senior digital advertising professional to lead our multi-channel advertising efforts.

• Develop and execute campaigns across Meta, Google, TikTok and other paid channels.
• Design advanced targeting strategies to optimize efficiency and reach.
• Oversee the performance of ad budgets with a focus on sustainable return on investment (ROI) and growth.
• Analyze campaign results deeply, make data-driven recommendations, and present strategic plans to stakeholders.
• Collaborate with cross-functional teams (creative, analytics, content, sales) to align paid media with business objectives.
• Mentor and coach junior team members, sharing best practices and developing career plans.
• Stay up-to-date on industry trends, ad tech innovations, and platform changes, implementing proactive strategies in campaigns.
• Prepare clear and organized reports on campaign performance and strategic recommendations.

Qualifications

4–6+ years of experience in paid digital advertising.

A proven track record of scaling ad campaigns with mid-to-large budgets and internationally.

A solid grasp of Ads Manager, Google Analytics, conversion tracking, and attribution models.

Understanding of the full digital advertising funnel (awareness, acquisition, retention).

An analytical mindset, with the ability to turn numbers into winning strategies.

A strategic thinker with leadership potential and ability to operate autonomously.

Excellent written and verbal communication, presentation skills, and stakeholder management.

Bonus : experience with eCommerce, marketing automation tools, or programmatic platforms.