Marketing and PR Expert
Kara Healthcare is a leading healthcare provider committed to delivering exceptional patient care. We are seeking a talented Marketing and PR Expert to join our team.
The ideal candidate will lead and implement comprehensive marketing strategies and public relations campaigns to enhance brand visibility and drive business growth.
Key Responsibilities :
- Develop and manage all public relations activities, including award submissions and collaborations with influencers and bloggers.
- Foster relationships with media and external stakeholders to amplify brand presence.
Digital Marketing Strategy :
Design and execute digital marketing campaigns across various channels, such as social media, email marketing, SMS, and third-party platforms.Optimize web presence to increase brand engagement and drive traffic.Campaign and Event Management :
Lead marketing campaigns, oversee event calendars, and coordinate marketing plans for key projects like awards and customer retention initiatives.Organize and participate in events and other promotional activities.Collaboration and Content :
Collaborate marketing and PR efforts to deliver consistent messaging.Produce engaging content for different platforms, including video content for social media.Collaborate with partners and brands for joint marketing initiatives and content creation.Performance Analysis :
Monitor and analyze the effectiveness of marketing campaigns and strategies.Achieve set KPIs related to PR backlinks, award achievements, blog collaborations, and sales targets.Requirements :
Effective teamwork and collaboration skills.Proficiency in various PR and digital marketing tools.Flexibility in adapting to business needs and working hours.Strong organizational and communication skills.Positive approach to changes and feedback.Achievement of quarterly business and marketing objectives.This role requires a balance of creativity, strategic thinking, and effective communication to drive the marketing and PR efforts of Kara Healthcare. The Marketing and PR Expert will play a pivotal role in shaping the company's public image and achieving its marketing goals.