Website Content Manager

As a Website Content Creator your role will be crucial to building digital trust, explaining complex financial concepts, and driving user engagement with innovative products and services.

Key Responsibilities :

• Content Creation & Storytelling
• Write, edit, and publish engaging website content : product pages, blogs, help center articles, FAQs, onboarding guides, case studies, newsletters, and dynamic banners.
• Translate complex financial, technical, or regulatory topics into clear, user-friendly language adaptable for various customer personas (First Users, Existing Customers.).
• Work closely with designers to pair copy with compelling visuals and charts that clarify fintech concepts.
• Product & Feature Highlighting
• Develop conversion-focused copy for new product launches, app features, updates, and campaigns (e.g., explaining digital onboarding, KYC, payment wallets, or investment tools).
• Maintain up-to-date, compliant, and brand-aligned product information with clear value propositions and how-to guides.
• SEO Optimization & Discoverability
• Conduct keyword research and implement on-page SEO best practices—including meta titles, descriptions, headers, and schema where relevant.
• Regularly review analytics to enhance discoverability, increase organic traffic, and improve rankings for target mutual fund and investment terms.
• Compliance & Clarity
• Collaborate with compliance / legal teams to ensure content meets regulatory requirements (e.g., disclaimers, risk statements, terms of use).
• Create educational content that fosters mutual fund adoption (e.g., tips right investing and other best practices that drives responsible investment behavior etc).
• User Journey Support
• Map and address the needs of diverse website users across their journey—onboarding first-timers, providing advanced learning for power users, and creating help articles for troubleshooting.
• Develop interactive or multimedia content (videos, calculators, infographics) as needed to boost retention and clarity.
• Collaboration & Stakeholder Management
• Partner with product managers, designers, marketing, and data teams to align messaging with business goals, product roadmaps, and campaigns.
• Stay updated on fintech trends, market positioning, and competitor messaging to inform content strategy.

Required Skills & Qualifications