Search Engine Optimization Specialist

About the Role :

We are seeking a highly skilled SEO Specialist with 4–5 years of hands-on experience in managing on-page, off-page, and technical SEO. The ideal candidate should be proficient in keyword research, analytics, link building, SEO audits, and improving organic search ranking across multiple domains.

Key Responsibilities

On-Page & Technical SEO

Execute on-page optimisation, including meta tags, headings, schema markup, and content improvements.

Conduct technical SEO audits to identify issues related to crawling, indexing, website speed, and site architecture.

Optimise landing pages, website content, and blogs for SEO performance.

Troubleshoot ranking issues and implement corrective actions.

Keyword Research & Strategy

Perform keyword research, competitor analysis, and industry trend identification.

Develop strategic keyword plans to enhance organic reach and SERP visibility.

Monitor target keyword performance and update strategies accordingly.

Off-Page SEO & Link Building

Plan and execute ethical link-building campaigns.

Identify new link-building opportunities and acquire high-quality backlinks.

Manage outreach activities for domain authority improvement.

Performance Monitoring & Reporting

Track website performance using Google Analytics, Google Search Console, SE Ranking, Semrush, Ahrefs, etc.

Prepare weekly and monthly SEO performance reports.

Monitor website health, ranking fluctuations, and traffic patterns.

Implement data-driven recommendations for continuous SEO improvement.

Cross-Team Collaboration

Work closely with content, development, and design teams to ensure SEO-friendly output.

Coordinate with international clients (if required) to provide SEO insights and updates.

Required Skills

Strong knowledge of SEO fundamentals, Google algorithms, and ranking factors.

Proficiency in tools such as Google Analytics, Search Console, Semrush, Ahrefs, SE Ranking, and Keyword Planner .

Experience in on-page, off-page, and technical SEO.

Strong analytical, communication, and project management skills.

Ability to work independently and handle multiple SEO projects.