Social Media Manager

About I-PAC :

Indian Political Action Committee (I-PAC) is India’s first & largest cross-party political advocacy group, widely credited to have revolutionized election campaigning in India.

I-PAC is the platform for students and young professionals to participate in and make a meaningful contribution to political affairs, grassroots development, and governance of the country without necessarily being part of a political party. Starting as Citizens for Accountable Governance (CAG) in 2013, I-PAC has brought together some of the best minds from diverse academic and professional backgrounds and has provided them with a unique opportunity to engage closely in the election process and influence policymaking in India.

For more information on I-PAC, please visit – the Role :

We are looking for an individual, who will be responsible for social media marketing including increasing brand awareness, developing content, promotion, engagement, and conversation strategies. As a part of I-PAC’s Digital Team, you will develop and run innovative campaigns to help expand the reach of our campaign properties and content themes .You will provide high-quality writing and editing support for external communications including, but not limited to, event invitations, digital communications, talking points and digital and / or social media posts under tight deadlines.

Job Responsibilities :

Manage and design digital campaigns at a massive scale and engage millions of people through Social Media channels

Content creation for campaign pages, banners, and other social media assets as needed through primary and secondary research

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Collaborate with various units like Research, Video, Content and Marketing to conceptualize and disseminate information

Liaison with I-PAC field teams to ensure complete synchronization between field activity and digital operations

Keep up with all political developments and suggest campaign interventions as and when required

Minimum Qualifications :

Postgraduate or graduate degree from premier institutes

Understanding of social media platforms and digital best practices, SEO and web traffic metrics, experience with video content creation and storyboarding

Professionals with minimum 2 years of experience in managing digital campaigns and / or content creation.

Willingness to travel extensively and long working hours.

Strong analytical skills and creative thinking.

Excellent writing and communications skills.

Ability to prioritize under pressure.

Preferred Qualifications :

Knowledge of digital analytics tools like Google Analytics, Twitter Analytics etc.

Hands-on experience with google and Facebook products for reporting and measuring KPIs.

Experience with visual communication principles.

Proficiency in English, Hindi

Location :

Base location is Kolkata