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Referral Marketing / B2B Marketing Specialist

ConfidentialBengaluru / Bangalore, India

9 days ago

Job description

Job Title : Referral Marketing / B2B Marketing Specialist – Healthcare Industry

Location : Bangalore

Experience : 1–5 Years

About the Role

We are seeking a dynamic and results-driven Marketing Specialist with hands-on experience in Referral Marketing, B2B Marketing, Market Research, and Outreach Marketing, specifically within the healthcare or hospital industry . The ideal candidate will be responsible for driving patient acquisition, building strong referral networks with healthcare professionals and hospitals, and executing targeted outreach campaigns to support organizational growth and brand presence in the healthcare sector.

Key Responsibilities

Develop and manage referral marketing programs with hospitals, clinics, doctors, and healthcare partners to increase patient inflow and retention.
Drive B2B marketing initiatives by building strong relationships with healthcare providers, corporate clients, and institutional partners.
Conduct market research (MR) to analyze healthcare industry trends, competitor strategies, and patient behavior to support strategic decisions.
Plan and execute outreach campaigns (events, workshops, medical camps, email, LinkedIn, and healthcare associations) to enhance visibility and lead generation.
Collaborate with medical, sales, and operations teams to align marketing efforts with organizational objectives.
Track, monitor, and report on campaign effectiveness, ensuring measurable ROI and continuous optimization.
Stay updated with regulatory guidelines, patient engagement trends, and healthcare marketing best practices.

Requirements

Bachelor's degree in Marketing, Healthcare Management, Business Administration, or related field.

1–5 years of proven experience in healthcare / hospital marketing, referral programs, B2B marketing, or outreach marketing .

Strong knowledge of healthcare marketing strategies, digital marketing tools, and CRM platforms.

Excellent communication, networking, and relationship management skills.

Ability to work independently and collaboratively across teams.

Preferred Skills

Experience in hospital / clinical marketing, EdTech in healthcare, or healthcare SaaS solutions .

Established network with doctors, hospitals, clinics, or medical associations.

Hands-on experience in referral program tools, LinkedIn campaigns, and healthcare events.

Strong analytical mindset with creative problem-solving abilities.

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Skills Required

Market Research, B2b Marketing, referral marketing

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Marketing Specialist • Bengaluru / Bangalore, India