PR & Media Lead

Job Title : PR & Media Lead Location : Palmonas HQ – Pune, India

Department : Marketing & Communications

Reports To : Head of Marketing / Brand Director

Experience Required : 3–5 years in PR, media, influencer marketing or brand communications

About PALMONAS :

Palmonas is India’s leading demi-fine jewelry brand crafting timeless pieces that celebrate self-expression, quality, and affordable luxury. As a rapidly growing D2C brand, we aim to shape trends and conversations across fashion, culture, and lifestyle.

Role Overview :

We are seeking a creative and results-driven PR & Media Lead to shape Palmonas’ public perception, drive brand affinity, and amplify our stories across traditional and digital media. You’ll be responsible for crafting compelling narratives, leading media relations, managing influencer collaborations, and building strong industry networks that position Palmonas as a thought leader in the fashion and lifestyle space.

Key Responsibilities :

Public Relations

Develop and execute strategic PR campaigns for new launches, events, and brand initiatives

Write and distribute press releases, media kits, and brand stories

Build and maintain relationships with fashion, lifestyle, and business journalists

Secure high-impact media coverage across digital, print, and broadcast channels

Act as the main point of contact for all press inquiries

Media Relations & Outreach

Identify and pitch stories to top-tier publications, including Vogue, Elle, Grazia, YourStory, etc.

Create a media calendar aligned with product drops, campaigns, and seasonal spikes

Organize and manage press days, media previews, and brand events

Influencer & Celebrity Collaborations

Partner with relevant fashion / lifestyle influencers and stylists to generate organic buzz

Curate gifting campaigns, seeding strategies, and performance tracking for influencers

Collaborate with the social media team to amplify influencer-led content

Brand Reputation Management

Monitor media mentions, brand sentiment, and emerging conversations

Proactively manage crisis communication with appropriate messaging strategies

Ensure brand consistency across all public communications

Cross-functional Collaboration

Work closely with design, marketing, and e-commerce teams to align messaging

Support the content and creative teams with brand storytelling and copy

Requirements :

Bachelor’s degree in Mass Communication, PR, Journalism, or related field

3–5 years of experience in PR / media roles (fashion / lifestyle industry preferred)

Strong network with media houses, editors, stylists, and influencers

Excellent writing, editing, and storytelling skills

Confident communicator with a strategic mindset and creative flair

Ability to handle high-pressure situations and tight deadlines

Passion for fashion, jewelry, and consumer culture