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[18 / 10 / 2025] Director of Demand Generation

[18 / 10 / 2025] Director of Demand Generation

Pepper ContentIndia
5 hours ago
Job description

Core Goal : Owns the meetings target for Mid-Market + Enterprise. Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline.

Key Responsibilities

  • Own overall demand generation strategy and execution across inbound, outbound, and lifecycle campaigns.
  • Lead SDR team and ensure outbound messaging + cadence efficiency.
  • Scale inbound via SEO, SEM, LinkedIn, and webinars.
  • Partner with Content and ABM teams to deliver campaign assets that convert.
  • Set, track, and report on pipeline contribution goals (MQL → SQL → Meeting).
  • Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI.

KPIs

  • Meetings booked (core metric)
  • Pipeline contribution (SQLs, Opps created)
  • SDR performance metrics (connect rates, response rates)
  • Campaign ROI and CAC efficiency

    • Ideal Background

  • 10+ years in B2B SaaS / Enterprise demand gen
  • Proven track record of owning pipeline targets and building outbound / inbound engines
  • Experience managing SDRs and multi-channel demand programs
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    Director Demand Generation • India

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